Role & responsibilities: Appoint and manage distributors in all districts, leveraging brand and market surveys. Identify and onboard direct dealers for unbranded bulk packs. Achieve monthly and quarterly sales targets for automotive lubricants in the assigned region. Identify and onboard new business partners (distributors, retailers, workshops, OEM service centers). Ensure timely collection of payments and maintain distributor ROI. Train and support Territory Business Managers (TBMs) in resolving field challenges Preferred candidate profile: Candidates with prior experience in managing channel sales (distributors/retailers) and Primary sales in the Lubricants will be preferred. Strong knowledge of lubricant products, market dynamics, and trade channels. Proven experience in handling field sales, channel management, and product promotion. Excellent communication, negotiation, and relationship-building skills. Ability to work independently and handle market pressure. Qualification: • Graduate in any discipline.
Adrol Lubricants is hiring an experienced and dynamic Area Sales Manager (ASM) with strong exposure to the lubricants industry . The ideal candidate will have proven expertise in distributor appointment, channel development, and primary sales management , along with the ability to drive business growth across the assigned territory. Key Responsibilities Appoint, develop, and manage distributors across all districts in the assigned region Identify and onboard direct dealers for unbranded bulk lubricant packs Drive sales performance by achieving monthly and quarterly targets for automotive lubricants Develop new business opportunities by onboarding distributors, retailers, and dealers Monitor and ensure timely payment collections while maintaining distributor ROI Strengthen market presence through effective channel expansion and product promotion Guide, train, and support Territory Business Managers (TBMs) to resolve on-ground challenges Track market trends, competitor activities, and provide regular sales reports Required Skills & Experience Mandatory experience in the lubricants industry (automotive/industrial lubricants) Minimum experience in channel sales management (distributors & retailers) and primary sales Strong knowledge of lubricant products, market dynamics, and trade channels Proven expertise in field sales, distributor appointment, channel development, and promotions Excellent communication, negotiation, and relationship-management skills Ability to travel extensively within the assigned region Preferred Attributes Result-oriented and self-driven professional Strong leadership and team-handling capabilities Ability to build long-term distributor and dealer relationships Location: East Uttar Pradesh (EAST UP)