Key Responsibilities: Content Strategy & Execution Plan and execute monthly content calendars across Instagram, Facebook, LinkedIn, and other relevant platforms. Ideate and coordinate regular photo/video shoots for reels, stories, and grid posts. Create engaging, on-brand content that promotes our products, values, and promotions. Community Management Respond to DMs, comments, and customer queries on all platforms. Engage with relevant pages, influencers, and communities to boost brand visibility. Performance Tracking Monitor and analyze key metrics (reach, engagement, growth, etc.). Provide weekly/monthly performance reports and insights. Collaboration Coordinate with design, kitchen, and operations teams for content requirements. Work with influencers, content creators, and partner brands for collaborations. Campaigns & Launches Support all product launches, outlet openings, or offers with strong digital campaigns. Help execute contests, giveaways, and festive promotions to drive engagement. Requirements: 2–3 years of experience managing social media accounts for a consumer brand (preferably food, lifestyle, or wellness) Strong understanding of Instagram & short-form video trends (especially Reels) Basic knowledge of Canva or any design tools is a plus Photography, video editing or content creation skills are a strong bonus Excellent communication skills, creativity, and an eye for detail Passion for healthy food and an understanding of wellness trends Benefits: Opportunity to grow with a young and fast-scaling brand Creative freedom and collaborative work culture Exposure to influencer and brand marketing Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹35,000.00 per month Benefits: Paid sick time Paid time off Ability to commute/relocate: Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: Social media marketing: 1 year (Required) Work Location: In person