Field Sales Manager - Secunderabad

1. Job Purpose

2. Key Responsibilities

• Manage and develop assigned territories to achieve monthly, quarterly, and annual sales targets.
• Identify potential markets, new business opportunities, and untapped customer segments.
• Prepare territory-wise sales plans and execute strategies to increase market penetration.
• Conduct regular field visits to monitor market conditions, customer requirements, and competitor activities.
• Ensure effective coverage of all key locations within the assigned territory.

• Generate sales from individual customers, homeowners, contractors, fabricators, and small construction businesses.
• Identify and convert potential customers for steel products, including TMT bars, structural steel, MS products, and other relevant steel materials.
• Develop and maintain strong relationships with retail customers and end users.
• Generate leads through field visits, references, local networking, and other sales channels.
• Understand customer requirements and recommend suitable products based on their needs.

• Develop and maintain relationships with local steel dealers, retailers, fabricators, and contractors to support B2C sales.
• Identify potential channel partners and expand the company's customer network.
• Build a strong referral network to generate repeat business and new leads.
• Coordinate with internal teams to ensure timely order processing and customer service.

• Achieve assigned sales targets, revenue goals, and customer acquisition objectives.
• Prepare daily visit plans, weekly sales reports, and monthly territory performance reports.
• Track sales pipelines, follow up on leads, and ensure timely conversion of enquiries into orders.
• Monitor sales performance and implement corrective actions wherever required.
• Maintain accurate customer information, sales records, and market intelligence.

• Coordinate with customers and internal teams regarding order status, delivery schedules, and product availability.
• Follow up on outstanding payments and support timely collections in accordance with company policies.
• Resolve customer concerns and ensure a positive buying experience.
• Develop long-term customer relationships to encourage repeat purchases and referrals.

• Monitor competitor pricing, product availability, promotional activities, and market trends.
• Identify new growth opportunities within assigned territories.
• Provide regular feedback to management regarding customer preferences, demand patterns, and market developments.

3. Educational Qualifications

• Bachelor's degree in Business Administration, Commerce, Marketing, or a related discipline.
• MBA/PGDM in Marketing or Sales will be an added advantage.

4. Required Experience & Skills

• 6–7 years of experience in field sales, preferably in the steel or iron and steel industry.
• Mandatory experience in steel product sales and territory management.
• Strong understanding of the retail steel market and B2C customer acquisition.
• Proven track record of achieving sales targets and expanding customer networks.
• Excellent negotiation, communication, presentation, and relationship-building skills.
• Ability to independently manage territories and travel extensively for field sales.
• Strong lead-generation, sales planning, and follow-up capabilities.
• Proficiency in MS Excel, reporting tools, and CRM software is preferred.
• A valid two-wheeler or four-wheeler driving licence and own vehicle will be an advantage, depending on company requirements.

5. Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Number of new customers acquired.
• Territory-wise revenue growth and market penetration.
• Number of customer visits and qualified leads generated.
• Lead-to-order conversion rate.
• Repeat customer business and customer retention.
• Timely payment collections and reduction in overdue receivables.
• Accuracy and timeliness of sales reports.

6. Candidate Profile

7. Compensation

8. How to Apply