Field Marketing Executive

Job Description

Job Title: Field Executive – Marketing & Customer Engagement Location: Coimbatore, Chennai, Madurai, Bangalore Reports To: · Operationally: Store Manager, respective COCO store · Functionally: Marketing Manager, Head Office Job Objective To drive local marketing and customer engagement initiatives in the catchment areas of COCO stores by executing on-ground activities that enhance footfall, brand visibility, and lead generation, under the guidance of the Store Manager and Marketing Manager. Key Responsibilities · Execute field marketing activities such as leaflet distribution, customer interaction, sampling, and promotional partnerships in designated local areas. · Engage with potential customers to promote store offerings and generate qualified leads. · Coordinate closely with the Store Manager for planning daily tasks and identifying activity zones. · Maintain and submit daily logs of field activities, customer interactions, and leads generated. · Ensure timely feedback and reporting of campaign performance and on-ground insights to the Marketing team. · Support implementation of marketing SOPs and contribute to continuous improvement via feedback and local market inputs. Eligibility Criteria · Age: Preferred age between 20 to 35 years. · Education: Minimum 12th Pass (Higher Secondary Certificate). · Language Proficiency: § Tami (Mandatory) and English (Optional) for Coimbatore, Chennai, and Madurai § Kannada (Mandatory) and English (Optional) for Bangalore · Transportation: Must own a two-wheeler with a valid driving license. · Personality Traits: § Pleasant and presentable appearance § Good communication and interpersonal skills § Proactive and customer-focused approach · Soft Skills: Excel, PPT, Word, Email writing. Reporting Structure Operational Reporting (to Store Manager): · Daily briefing on the activity plan and catchment areas · Real-time supervision and task coordination · Submission of daily activity and lead logs · Participation in end-of-day debrief sessions Functional Reporting (to Marketing Manager, Head Office): · Weekly reporting on campaign performance, leads, and conversions · Participation in training sessions and adherence to SOPs · Competition tracking and local insight sharing · Feedback on the effectiveness of engagement strategies