We are seeking a highly motivated and results-driven Event Sales Executive to join our dynamic team. In this pivotal role, you will drive revenue growth by identifying, developing, and closing new business opportunities for a diverse portfolio of events, conferences, and private functions. This position demands a strategic thinker with a deep understanding of the event lifecycle, exceptional consultative sales acumen, and a proven ability to cultivate long-term, high-value client partnerships. The ideal candidate thrives in a fast-paced environment, is passionate about creating memorable experiences, and possesses a consistent track record of exceeding aggressive revenue targets.
Key Responsibilities
- New Business Development: Proactively identify and pursue qualified sales leads through strategic cold outreach, industry networking, referral partnerships, and attendance at key trade shows and conferences.
- Consultative Client Engagement: Conduct thorough needs assessments with prospective and existing clients to design tailored event solutions that align with their objectives, budget, and brand identity.
- Venue Showcasing & Presentations: Deliver compelling, customized sales presentations and conduct immersive site inspections that highlight venue capabilities, technical specifications, and service differentiators.
- Proposal & Contract Management: Prepare comprehensive, accurate proposals, contracts, and BEOs (Banquet Event Orders) ensuring pricing integrity, contractual compliance, and operational feasibility.
- Negotiation & Closing: Lead complex contract negotiations, overcome objections, and close deals to consistently achieve and exceed individual monthly/quarterly revenue quotas and KPIs.
- Cross-Functional Collaboration: Partner seamlessly with Event Operations, Culinary, AV/IT, and Finance teams to ensure flawless hand-off and execution of booked business, acting as the primary client advocate.
- Pipeline & CRM Hygiene: Maintain a robust, accurate sales pipeline in the CRM (e.g., Salesforce, HubSpot, Tripleseat), ensuring timely follow-up, forecasting accuracy, and detailed activity logging.
- Market Intelligence: Monitor competitive landscape, industry trends, and client feedback to refine sales positioning, packaging strategies, and pricing models.
- Revenue Strategy & Reporting: Develop and execute a strategic territory/account plan; provide weekly pipeline reviews, monthly forecasts, and quarterly business reviews to leadership.
- Client Retention & Growth: Drive repeat and referral business through exceptional post-event follow-up, satisfaction surveys, and proactive account management for key accounts.
Qualifications & Requirements
- Experience: 3+ years of direct event sales experience (hotel, conference center, unique venue, or agency-side) with a demonstrable history of meeting/exceeding sales quotas.
- Track Record: Proven success selling corporate meetings, social events, weddings, non-profit galas, or association conferences.
- Technical Proficiency: Advanced CRM skills (Salesforce, Cvent, Tripleseat, or Delphi preferred); proficiency in MS Office Suite (PowerPoint, Excel, Word) for proposal generation.
- Event Operations Knowledge: Strong working knowledge of F&B minimums, room rental structures, A/V production, staffing ratios, and contract clauses (attrition, cancellation, force majeure).
- Communication: Polished verbal and written communication skills; confident presenting to C-suite executives, procurement teams, and event planning committees.
- Organization: Exceptional time management and prioritization skills; ability to manage 30+ active prospects and 10+ live
