Job description Represent ElectroMech-Yale at corporate events, warehousing shows & during sales meetings. Identify strong potential prospects using initiative and creativity, to generate new business opportunities. Generate, nurture, and convert leads into sales opportunities. Assess and analyse a prospects current process and requirements. Develop a strong knowledge of Yales products and services in order to facilitate the sales process. Provide engaging and articulate information about Yale products to potential customers. Develop in-depth knowledge of the industry and our solutions. Develop knowledge of competitors products, prices and service. Maintain well organised, up-to-date and accurate sales information and activity reports in CRM