Job Title: Head Sales & Business Development / Senior Sales Engineer Experience: 5–10 Years Location: Coimbatore Job Description: Effica Automation is seeking an experienced Sales & Business Development professional with 5–10 years in industrial automation and robotics solutions . The role requires driving business growth, client acquisition, and key account management , while leading sales initiatives across automation projects. Key Responsibilities: Develop and execute sales strategies to expand market presence. Generate new business opportunities in automation, robotics, and industrial solutions . Lead client meetings, solution presentations, and negotiations. Build and manage strong customer relationships for repeat and referral business. Collaborate with technical teams for solution demos, proposals, and project closures. Achieve and exceed monthly/quarterly sales targets. Requirements: B.E/B.Tech (Mechanical / EEE / E&I / Mechatronics) or MBA in Marketing. 5–10 years of proven experience in automation / robotics / industrial sales . Strong knowledge of PLC, SCADA, HMI, Drives, Motion Control, Robotics . Hands-on experience in solution-based sales and project closures. Excellent communication, leadership, and negotiation skills. Why Join Effica Automation? Opportunity to lead sales growth in cutting-edge robotics & automation solutions . Performance-driven incentives & career advancement. Be part of a fast-growing automation leader in Coimbatore.
Role & responsibilities Job Title: Senior Controls / Installation Engineer/ Senior Robotic Engineer Experience: 4 - 10 Years Location: Coimbatore Job Description: We are looking for a skilled Senior Controls Engineer Team Lead Controls Engineer (Installation Engineer) with strong expertise in industrial automation and robotics. The candidate will be responsible for installation, commissioning, troubleshooting, and programming of automation systems, with hands-on experience in robotic integration. Key Responsibilities: Install, commission, and maintain automation and robotic systems. Program, calibrate, and troubleshoot industrial robots and PLC/HMI systems. Support production teams by optimizing controls performance and minimizing downtime. Ensure adherence to safety standards during installation and operations. Provide operator training and technical support. Requirements: B.E / B.Tech in Mechatronics / Electrical / Instrumentation / Mechanical. 48 years of experience in controls engineering / automation / robotics . Strong knowledge of robot programming, TCP calibration, and industrial controls . Fanuc robot programming experience is highly preferred. Hands-on expertise in installation and commissioning of automation equipment. Good troubleshooting and problem-solving skills. Preferred candidate profile