Digital Marketing Specialist

Job Overview: The Digital Marketing Specialist will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This role requires a creative and analytical mindset, a deep understanding of current marketing tools and strategies, and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and execute digital marketing strategies, including SEO/SEM, email, social media, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience

Job Types: Full-time, Permanent, Fresher

Benefits:

• Health insurance
• Paid time off
• Provident Fund
• Work from home

Work Location: In person