Digital Marketing Specialist

Bring your curiosity to work as our next Digital Marketing Specialist. You will be part of our Brand Studio team reporting to Manager Digital Services. In this role, you will be responsible for setting up, implementing, and managing digital marketing campaigns. Digital marketing strategies are vital to our company's success, so your role will be crucial in helping us achieve our business goals and objectives. We expect you to bring experience and a strong passion for digital technologies and marketing channels. You will contribute directly to how we create high‑quality products and solutions for our customers.

• Manage pay-per-click (PPC) campaigns across social media and search engines (Google, Bing).
• Conduct analysis and A/B testing to identify strong, relevant keyword searches to optimize campaign success.
• Create targeted campaigns, including writing ad copies and optimizing creatives.
• Collaborate with internal and external stakeholders to develop ad copies and creative content.
• Provide regular reports on performance metrics and insights.
• Analyse, monitor, and report on ROI for all PPC campaigns to respective stakeholders.
• Analyse, monitor, and report on competitors' PPC campaigns, including keywords being targeted.
• Stay up to date with market and technology-related developments.

• Minimum of 3 years of experience as a Digital Marketing Executive with hands-on experience in SEO/SEM, PPC, Social Media Advertising, Google Analytics, and CRM software.
• Degree in Marketing, Communications, or a relevant field, or an equivalent certification from a recognized institute.
• Strong knowledge of digital marketing channels and online marketing tools.
• Familiarity with web design and best practices in online marketing.
• Excellent time management and English communication skills.
• Previous experience working with agencies is a plus.
  

We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.

What we expect from you

• An inquisitive mind that constantly challenges the status quo.
• A positive attitude and strong team player.
• Critical thinking and problem-solving abilities.

At Atlas Copco Group, we are committed to fair and equitable compensation. Compensation is determined based on the position and its responsibilities, without regard to gender, race, ethnicity, religion, physical ability, sexual orientation, marital status, or any other protected characteristic. Our compensation offering is designed to be locally relevant, competitive, and aligned with the expectations of current and future talent.

Beyond compensation, we believe that a rewarding career is about having opportunities to learn, grow, contribute, and develop in an environment built on trust, collaboration, and continuous improvement. At Atlas Copco Group, we support our people in building long-term careers while making a meaningful impact through their work.

This role requires you to work on-site at our office in Pimple Saudagar, India (IN). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.

Your career grows through your skills, your curiosity, and the people you work with. You join a global network where we learn from each other and share knowledge openly. We focus on long‑term development and encourage you to explore new ideas that help us move forward. Innovation is part of how we think and act – we test, improve, and use what we learn to create solutions that matter. You can make a meaningful impact by contributing with your insights and taking ownership of your work, supported by flexible ways of working and leaders who empower you.

At Brand Studio, we are passionately invested in supporting our people to reach their full potential. We believe that when people feel at their best, they can do their best. We set high standards for our work and support each other to succeed. You will have the freedom to explore new ways of achieving excellence and carve your path to success.
Along the way, you will collaborate with optimistic, vibrant, and talented team members.

Our selection process includes interviews and, for some roles, skills assessments that help us gain a deeper understanding of your profile. We look forward to getting to know you, learning about your strengths, and discussing how you can grow with us. If you have questions during the process or need support, please contact us:

Talent Acquisition: Veda Kulkarni