Digital Marketing Specialist

Company Description

Digital Academy 360 is India’s leading digital marketing training institute, with over 15 years of expertise in upskilling freshers, working professionals, and freelancers. The organization has helped transform more than 50,000 careers across 30+ countries through high-quality, practical training and strong placement support. With physical centers in Jayanagar, JP Nagar, and Malleshwaram in Bengaluru, along with a global online presence, Digital Academy 360 focuses on accessible and industry-relevant learning. Recognized as the “Best Digital Learning Institute of the Year” by the Indian Education Awards and Knowledge Review, it is NSDC and Skill India approved with a vision to inspire people to pursue their dreams through rewarding, certification-driven learning experiences.

Job Title: Digital Marketing Strategist

Department: Digital Marketing / Business Development / Pre-Sales

Experience: 2–5 Years

Industry Preference: Digital Marketing Agency

Location: Bengaluru (Work from Office)

Employment Type: Full-Time

About the Role

We are looking for a Digital Marketing Strategist who can understand client business requirements, identify marketing opportunities, develop customized digital marketing strategies, and convert those strategies into successful business proposals.

The ideal candidate will be responsible for managing the complete pre-sales journey—from client discovery and strategy development to proposal presentation, negotiation, and client onboarding. This role requires a strong understanding of digital marketing, business objectives, and the ability to communicate and sell strategic solutions to clients.

Key Responsibilities

1. Client Requirement & Discovery

• Conduct client meetings and discovery calls to understand business goals, challenges, and marketing requirements.
• Identify client objectives, target audiences, competitors, and existing marketing activities.
• Understand the client's budget, expectations, and desired outcomes.
• Translate business requirements into clear marketing objectives and actionable opportunities.

2. Digital Marketing Strategy Development

• Develop customized digital marketing strategies based on client requirements and business objectives.
• Identify the most suitable marketing channels, including SEO, Google Ads, Meta Ads, social media, content marketing, and other relevant platforms.
• Recommend the right marketing approach, campaign structure, audience targeting, and budget allocation.
• Define campaign objectives, KPIs, deliverables, and expected outcomes.
• Ensure strategies are practical, optimized, and aligned with the client's budget and business goals.

3. Proposal Development & Delivery

• Prepare professional digital marketing proposals based on the finalized strategy.
• Develop campaign plans, scopes of work, deliverables, timelines, and commercial proposals.
• Present strategies and proposals to clients in a clear, structured, and convincing manner.
• Explain the value, approach, and expected business impact of the proposed marketing solutions.
• Customize proposals based on client feedback and business requirements.

4. Proposal Pitching & Sales

• Lead proposal presentations and strategy discussions with prospective clients.
• Communicate the value proposition and demonstrate how the proposed strategy addresses client requirements.
• Handle client questions, concerns, and objections related to strategy, pricing, and deliverables.
• Negotiate commercials, scope of work, timelines, and payment terms.
• Drive discussions toward agreement finalization and successful deal closure.

5. Client Onboarding & Handover

• Coordinate with clients to finalize agreements and onboarding requirements.
• Ensure all agreed deliverables, timelines, commercials, and expectations are clearly documented.
• Conduct project kickoff meetings and provide a structured handover to the execution team.
• Coordinate with internal teams to ensure a smooth transition from sales to campaign execution.
• Maintain clear communication with clients during the onboarding process.

Required Skills & Qualifications

• 2–5 years of experience in digital marketing strategy, client servicing, business development, or digital marketing sales.
• Strong understanding of digital marketing channels and their business applications.
• Experience in preparing and presenting digital marketing proposals.
• Strong client communication, presentation, and negotiation skills.
• Ability to understand business requirements and convert them into actionable marketing strategies.
• Strong commercial awareness and consultative selling skills.
• Ability to work with budgets, KPIs, deliverables, and campaign objectives.
• Good analytical, problem-solving, and strategic thinking skills.

Preferred Skills

• Experience in handling B2B and B2C clients.
• Experience in selling SEO, performance marketing, website development, or integrated digital marketing services.
• Familiarity with marketing budgets, CPL, CPA, ROAS, and ROI.
• Experience with CRM tools and proposal management.
• Ability to work with creative, SEO, performance marketing, and development teams.

Work Location: In person