Digital Marketing Specialist

Job Title: Digital Marketing Expert – Performance Marketing

Department: Digital Marketing

Industry: EdTech / IT / Technology

Experience: 3+ Years

Employment Type: Full-Time

Work Location: Chennai – Tidel Park, Taramani

About the Role

We are looking for a skilled and results-driven Digital Marketing Expert with a minimum of 3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Meta Ads and Google Ads.

The ideal candidate must have prior in-house experience working directly for a company, with practical expertise in lead generation, performance marketing, campaign optimization, budget management, and data-driven decision-making. The candidate should be capable of independently managing digital advertising campaigns to generate quality leads, improve conversion rates, and achieve business objectives.

Key Responsibilities

- Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.

- Develop and implement performance marketing strategies to generate high-quality leads and improve customer acquisition.

- Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.

- Conduct keyword research, competitor analysis, audience research, and market analysis.

- Create, test, and optimize ad creatives, copy, headlines, landing pages, and calls to action.

- Monitor and analyze campaign performance, including CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.

- Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and related tools.

- Perform A/B testing to improve campaign effectiveness and reduce lead acquisition costs.

- Analyze campaign data and prepare daily, weekly, and monthly performance reports.

- Identify underperforming campaigns and implement corrective measures to improve results.

- Coordinate with internal teams, including sales, content, design, and business development, to align marketing campaigns with business goals.

- Track lead quality and conversion performance in coordination with the sales team.

- Stay updated on advertising platform changes, industry trends, and performance marketing best practices.

Required Skills and Qualifications

- Minimum 3+ years of hands-on experience in digital marketing and performance marketing.

- Proven experience managing Meta Ads and Google Ads campaigns independently.

- Mandatory prior in-house experience working directly for a company in a digital marketing role.

- Strong understanding of lead generation, conversion optimization, and paid advertising strategies.

- Experience with campaign budgeting, bidding, audience segmentation, and retargeting.

- Working knowledge of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.

- Ability to analyze campaign metrics and make data-driven decisions.

- Experience with landing page optimization and lead funnel management.

- Proficiency in Excel or Google Sheets for campaign reporting and analysis.

- Strong analytical, communication, coordination, and problem-solving skills.

- Ability to manage multiple campaigns and deliver results within deadlines.

Preferred Qualifications

- Experience in the EdTech, IT, SaaS, or service-based industry.

- Experience generating leads for courses, training programs, software products, or B2B services.

- Google Ads or Meta Blueprint certifications.

- Experience working with CRM platforms and marketing automation tools.

- A portfolio of previous campaigns with measurable performance results.

Candidate Requirements

- Candidates must have practical, hands-on experience managing live advertising campaigns.

- Candidates with only theoretical knowledge or academic certifications without practical campaign management experience will not be considered.

- Agency-only experience without prior in-house company experience will not meet the mandatory requirement.

- Candidates should be able to explain campaign strategies, budgets handled, leads generated, cost per lead, and optimization methods used in previous roles.

Key Performance Indicators (KPIs)

- Quality lead generation and lead volume.

- Cost per lead (CPL) and customer acquisition cost (CAC).

- Campaign conversion rates and return on ad spend (ROAS).

- Effective utilization of advertising budgets.

- Improvement in campaign performance through continuous optimization.

- Contribution to business growth and revenue targets.

Application Requirement: Candidates should be prepared to discuss their previous campaigns, hands-on experience, and measurable advertising results during the interview process.

Pay: ₹10,000.00 - ₹41,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Paid time off
• Provident Fund

Work Location: In person