Digital Marketing Specialist

Job Description – Digital Marketing Executive

Company: Soni Productions
Industry: Event Management & Event Organization
Experience: 2–5 Years
Employment Type: Full-time
Location: R R Nagar
Department: Marketing

About the Company

We are an event management company specializing in corporate events, conferences, exhibitions, product launches, brand activations, and other special events. We are looking for a creative and result-oriented Digital Marketing Executive to enhance our online presence, promote our events, generate business leads, and strengthen our brand identity.

Key Responsibilities

1. Social Media Management

• Manage the company's social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and publish engaging posts, reels, stories, videos, and event-related content.
• Develop monthly social media content calendars and promotional strategies.
• Cover events digitally through live updates, photos, videos, and behind-the-scenes content.

2. Digital Marketing & Advertising

• Plan and execute digital marketing campaigns to promote the company's services and upcoming events.
• Manage paid advertising campaigns through Meta Ads and Google Ads.
• Generate quality leads and business inquiries for corporate events, exhibitions, conferences, and other event services.
• Monitor campaign performance and optimize advertising budgets for better results.

3. Content Creation & Branding

• Create attractive promotional content, captions, ad copy, email campaigns, and website content.
• Coordinate with graphic designers, video editors, and event teams for marketing creatives.
• Maintain consistent brand identity across all digital platforms.
• Develop promotional campaigns for upcoming events, client projects, and company announcements.

4. Website Management & SEO

• Manage and update website content, event pages, and service information.
• Implement SEO strategies to improve search engine rankings and organic traffic.
• Optimize landing pages to increase inquiries, registrations, and conversions.
• Conduct keyword research and competitor analysis.

5. Lead Generation & Business Development Support

• Generate leads through social media, paid campaigns, website inquiries, and other digital channels.
• Coordinate with the sales and business development teams to follow up on leads.
• Maintain lead records and track inquiries, conversions, and campaign performance.
• Support email marketing, remarketing, and customer engagement campaigns.

6. Reporting & Analytics

• Track social media performance, website traffic, lead generation, and advertising results.
• Use tools such as Google Analytics 4, Google Search Console, and Meta Business Suite.
• Prepare weekly and monthly marketing performance reports.
• Recommend improvements to increase brand visibility, engagement, and return on marketing investment.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 2–5 years of experience in digital marketing; event management experience is preferred.
• Hands-on knowledge of social media marketing, Meta Ads, Google Ads, and SEO.
• Strong content writing, communication, and creative thinking skills.
• Familiarity with Canva, email marketing tools, website management, and analytics platforms.
• Understanding of lead generation, audience targeting, campaign optimization, and conversion tracking.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced work environment.
• Strong coordination and time-management skills.

Key Performance Indicators (KPIs)

• Number and quality of business leads generated.
• Growth in social media reach, followers, and engagement.
• Website traffic and organic search visibility.
• Event inquiries, registrations, and ticket sales, where applicable.
• Cost per lead and paid campaign performance.
• Timely execution of marketing campaigns.
• Contribution to brand awareness and business growth.

Preferred Candidate Profile

• Creative, proactive, and result-oriented.
• Interested in events, entertainment, corporate functions, and experiential marketing.
• Willing to coordinate with event teams and provide digital coverage during events when required.
• Comfortable working in a dynamic environment with changing event schedules and deadlines.

How to Apply

Interested candidates can send their updated resume and relevant work samples or campaign portfolio to hr@soniproductions.com.

Email Subject: Application for Digital Marketing Executive – Event Management

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person