Digital Marketing Specialist

Renowned Buildtech Pvt. Ltd. is looking for a creative, analytical, and result-oriented Digital Marketing Executive to manage and execute digital marketing campaigns for its real estate projects. The ideal candidate should have hands-on experience in digital marketing, lead generation, social media management, and online advertising, preferably within the real estate industry.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns to generate qualified leads for real estate projects.
• Manage paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
• Develop and implement digital marketing strategies to improve brand awareness, website traffic, and lead conversion.
• Manage social media platforms, including content planning, posting, and audience engagement.
• Coordinate with graphic designers, content creators, and external agencies for marketing creatives and campaign execution.
• Monitor campaign performance, lead quality, cost per lead (CPL), and return on advertising spend (ROAS).
• Analyze campaign data and prepare regular performance reports with actionable insights.
• Optimize landing pages, website content, and lead generation forms to improve conversion rates.
• Coordinate with the sales team to track leads, monitor follow-ups, and improve lead-to-site-visit conversions.
• Support SEO activities, keyword research, website optimization, and content marketing.
• Manage digital promotions for property launches, project events, offers, and other marketing activities.
• Stay updated on digital marketing trends, advertising policies, and competitor activities in the real estate sector.

Required Skills & Qualifications

• Graduate in Marketing, Business Administration, Digital Marketing, or a related field.
• 3 - 5 years of hands-on experience in digital marketing; real estate industry experience is preferred.
• Practical knowledge of Google Ads, Meta Ads Manager, and lead generation campaigns.
• Experience in social media management, campaign optimization, and performance marketing.
• Working knowledge of Google Analytics 4 (GA4), Google Search Console, and tracking tools.
• Understanding of SEO, keyword research, landing page optimization, and conversion tracking.
• Proficiency in MS Excel, PowerPoint, and other MS Office applications.
• Strong analytical, communication, coordination, and reporting skills.
• Ability to manage multiple campaigns and deliver results within deadlines.
• Immediate joiners will be preferred.

Key Performance Indicators (KPIs)

• Number and quality of leads generated.
• Cost per lead (CPL) and campaign efficiency.
• Lead-to-site-visit and lead-to-conversion performance.
• Return on advertising spend (ROAS).
• Website traffic and landing page conversion rates.
• Social media reach, engagement, and campaign performance.

Salary & Benefits

• Annual CTC: 3.0 LPA 4.2 LPA.
• Salary will be based on relevant experience, technical skills, and campaign performance.
• Opportunity to work on digital marketing campaigns for real estate projects.

Working Days : Monday - Saturday

Office Timing : 10:30 AM - 06:30 PM

How to Apply

Interested candidates with relevant digital marketing experience, preferably in the real estate sector, are invited to share their updated CV.

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