Digital Marketing Specialist

Role & responsibilities

1. Performance Marketing Google, Meta & LinkedIn Ads

• Plan, launch, manage, and optimise campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads.
• Manage search, display, video, remarketing, lead generation, and conversion-focused campaigns.
• Conduct audience research, keyword targeting, competitor analysis, and budget allocation.
• Develop and test ad copies, creatives, headlines, landing pages, and calls to action.
• Monitor campaign performance, including CTR, CPC, CPL, CPA, ROAS, conversion rates, and lead quality.
• Implement and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and relevant tracking tools.
• Optimise campaigns to improve return on ad spend, lead quality, customer acquisition, and overall marketing efficiency.
• Prepare regular performance reports with actionable insights and recommendations.

2. Marketplace Management Amazon & Flipkart

• Manage and optimise product listings, titles, descriptions, bullet points, keywords, images, and other listing assets.
• Plan and execute Amazon Ads and Flipkart Ads campaigns.
• Conduct marketplace keyword research, competitor analysis, and product performance analysis.
• Monitor product visibility, impressions, clicks, conversion rates, sales, advertising costs, and profitability.
• Optimise product listings and advertising campaigns to improve organic rankings and sales.
• Coordinate pricing, promotional offers, deals, inventory visibility, and catalogue updates.
• Track marketplace performance and identify opportunities to scale revenue.

3. Udemy & Online Course Marketing

• Manage and optimise course listings on Udemy, including titles, descriptions, keywords, and promotional content.
• Conduct course keyword research and competitor analysis to improve discoverability.
• Support course launches, promotional campaigns, and enrolment growth initiatives.
• Monitor course performance, traffic, enrolments, ratings, and revenue.
• Identify opportunities to improve course visibility, learner acquisition, and conversion rates.

4. Search Engine Optimisation (SEO)

• Conduct keyword research, competitor analysis, and search intent analysis.
• Implement on-page SEO, including title tags, meta descriptions, headings, internal linking, and content optimisation.
• Identify and resolve technical SEO issues related to crawlability, indexability, site structure, and page performance.
• Develop and execute off-page SEO and ethical link-building strategies.
• Optimise website pages, product listings, landing pages, and blog content for organic visibility.
• Monitor rankings, organic traffic, clicks, impressions, and conversions using Google Search Console and Google Analytics 4.
• Collaborate with content and development teams to implement SEO recommendations.
• Stay updated with search engine algorithm changes and evolving SEO practices.

5. Analytics, Tracking & Reporting

• Track performance across paid media, marketplaces, organic search, and online learning platforms.
• Build and maintain performance dashboards and campaign reports.
• Analyse customer acquisition costs, conversion funnels, sales trends, and channel-level profitability.
• Identify underperforming campaigns and implement data-driven optimisation strategies.
• Maintain accurate tracking and reporting to support marketing decisions.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 5-8 years of relevant digital marketing experience.
• Experience in e-commerce, education, publishing, or online learning businesses.
• Familiarity with marketplace seller dashboards, product catalogue management, and advertising consoles.
• Experience with landing page optimisation, A/B testing, and conversion rate optimization.