Digital Marketing Specialist

Digital Marketing Specialist

Company: Himalayan Haulers
Location: Noida, Uttar Pradesh
Job Type: Full-time | On-site
Experience: 4–6 years

Job Overview

Himalayan Haulers is looking for a data-driven and growth-oriented Digital Marketing Specialist to strengthen our digital presence, improve search visibility, and drive qualified business leads.

The ideal candidate will have hands-on expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, Technical SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search Optimization.

You will be responsible for developing and executing digital marketing strategies that improve organic rankings, optimize paid campaigns, strengthen visibility across traditional and AI-powered search platforms, and support business growth.

Experience working with B2B technology, SaaS, drones, engineering, mobility, infrastructure, or industrial brands will be an advantage.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Develop and implement SEO strategies aligned with business and lead-generation objectives.
• Conduct keyword research, competitor analysis, search-intent mapping, and content-gap analysis.
• Manage on-page, off-page, and technical SEO, including metadata, internal linking, website architecture, indexing, and crawlability.
• Monitor keyword rankings, organic traffic, website performance, and search visibility.
• Identify and implement opportunities to improve website traffic and organic lead generation.

2. Search Engine Marketing (SEM) and Paid Campaigns

• Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant formats.
• Manage campaign budgets, audience targeting, keyword bidding, ad copy, and landing-page performance.
• Track and optimize key metrics, including CTR, CPC, Quality Score, conversion rate, CPA, and ROAS.
• Analyze campaign performance and recommend improvements to increase lead quality and marketing efficiency.

3. AEO, GEO and AI Search Optimization

• Develop Answer Engine Optimization (AEO) strategies to improve visibility in featured snippets, People Also Ask results, and direct-answer formats.
• Implement Generative Engine Optimization (GEO) and AI Search Optimization practices to improve brand discoverability across AI-powered search experiences.
• Optimize content structure, topical authority, and relevant website information for emerging search behaviours.
• Monitor developments in search algorithms, generative search, and AI-driven discovery.

4. Content Strategy and Website Optimization

• Develop SEO-led content strategies, topic clusters, and content briefs for blogs, landing pages, service pages, and thought leadership.
• Collaborate with content, design, and website development teams to implement optimization recommendations.
• Optimize existing website content to improve relevance, rankings, engagement, and conversions.
• Identify opportunities for landing-page improvements and conversion-rate optimization.

5. Analytics and Reporting

• Track website traffic, keyword rankings, organic and paid performance, conversions, and user behaviour.
• Use analytics and search performance tools to evaluate campaign effectiveness.
• Prepare regular performance reports with actionable insights and recommendations.
• Identify growth opportunities through data analysis, competitor monitoring, and performance trends.

Required Skills and Qualifications

• 4–6 years of hands-on experience in digital marketing, with strong expertise in SEO and SEM.
• Practical experience managing Google Ads campaigns and optimizing paid search performance.
• Strong understanding of Technical SEO, keyword research, on-page SEO, off-page SEO, and website optimization.
• Knowledge of AEO, GEO, and AI Search Optimization.
• Experience with Google Analytics 4 (GA4), Google Search Console, Google Ads, and SEO tools such as Ahrefs, SEMrush, or equivalent platforms.
• Strong analytical skills and the ability to translate performance data into actionable strategies.
• Understanding of conversion tracking, landing-page optimization, and lead-generation funnels.
• Excellent communication, coordination, and problem-solving skills.

Preferred Qualifications

• Experience in B2B digital marketing or lead generation.
• Exposure to technology, SaaS, drones, engineering, mobility, infrastructure, or industrial sectors.
• Experience optimizing websites and campaigns for high-value or long sales-cycle leads.
• Familiarity with emerging AI-powered search platforms and evolving search optimization practices.

What We’re Looking For

We are looking for a proactive digital marketer who combines technical SEO expertise, paid campaign management, analytical thinking, and a growth mindset. The ideal candidate should be comfortable working cross-functionally and taking ownership of digital marketing performance.

How to Apply

Interested candidates can share their updated CV at hr@himalayanhaulers.com.

Please mention Digital Marketing Specialist – Noida in the subject line.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Paid time off

Work Location: In person