Digital Marketing Specialist

Key Requirements

• Bachelor’s degree in Marketing / Business / Communications (MBA preferred)
• 2–6 years (Executive) / 5–10 years (Manager) of relevant experience in digital marketing
• Experience in healthcare/hospital marketing preferred
• Strong understanding of digital tools, performance marketing, and analytics
• Excellent coordination, communication, and stakeholder management skills

Key Competencies

• Result-oriented with strong ownership mindset
• Ability to work with cross-functional teams and external partners
• Data-driven decision making
• High level of professionalism and ethical marketing practices (healthcare compliant)

Preferred Outcome

• Increased patient footfall (OP/IP conversions)
• Enhanced doctor visibility and brand positioning
• Improved digital engagement and lead quality
• Strong ROI on marketing spends

Brief Job description:

1. Hospital Brand & Online Presence Management

• Manage and enhance the hospital’s digital presence across website and social media platforms
• Ensure consistent branding aligned with the hospital’s reputation in cardiology care
• Monitor and improve online reputation, including patient reviews and ratings

2. Patient Acquisition Campaigns (Performance Marketing)

• Plan and execute digital campaigns (Google Ads, Meta Ads) for key cardiac services
• Optimize campaigns for lead generation, appointment bookings, and ROI
• Track performance metrics such as Cost Per Lead (CPL) and conversions

3. Doctor Branding & Clinical Program Promotion

• Develop digital visibility for consultants and specialists
• Promote key specialties such as Interventional Cardiology, CT Surgery, Pediatric Cardiology
• Execute doctor-led awareness initiatives (videos, webinars, patient education campaigns)

4. Website Management & SEO Optimization

• Oversee website updates including service pages, doctor profiles, and patient stories
• Improve search engine rankings for targeted healthcare keywords
• Ensure seamless, mobile-friendly user experience for patients

5. Content Strategy & Patient Education

• Develop and manage content including blogs, case studies, testimonials, and awareness posts
• Plan campaigns around preventive cardiology and health awareness days
• Collaborate with clinicians to ensure accuracy and credibility of content

6. Social Media & Engagement Management

• Manage platforms such as Facebook, Instagram, LinkedIn, and YouTube
• Drive engagement through creative content, reels, and patient success stories
• Respond to patient queries and maintain professional communication standards

7. Analytics, Reporting & Strategy Improvement

• Monitor campaign performance using analytics tools
• Prepare monthly reports on leads, conversions, and engagement metrics
• Continuously refine strategies based on data insights and competitor analysis

8. Agency Coordination & Performance Management

• Act as the single point of contact for all external marketing agencies
• Provide clear briefs and ensure timely execution of campaigns
• Monitor quality, timelines, and adherence to hospital standards
• Evaluate agency performance based on defined KPIs and ROI
• Coordinate internally with doctors and management for accurate inputs
• Ensure accountability and maximize output from agency engagements

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person