Digital Marketing & Retail Sales Executive

About OCA

OCA – What’s the Occasion is a growing retail, gifting, wholesale, and e-commerce business focused on making every occasion special through thoughtfully curated products and exceptional customer service.

We are looking for a proactive, creative, organised, and customer-focused Digital Marketing & Retail Sales Executive to support our physical store and online business. This is a versatile, hands-on role for someone who enjoys interacting with customers, creating engaging digital content, driving sales, and managing day-to-day retail and online operations.

Role Overview

The selected candidate will be responsible for driving sales through both offline and online channels, managing OCA’s social media presence and online product listings, creating promotional content using Canva, and ensuring smooth store operations.

The ideal candidate should be comfortable switching between serving walk-in customers, handling online enquiries, creating marketing content, processing orders, and maintaining inventory and billing records.

Key Responsibilities

1. Retail, Wholesale Sales & Customer Service

- Attend to walk-in customers and assist them in selecting suitable products and gifts.

- Drive retail and wholesale sales by understanding customer needs and recommending relevant products.

- Build relationships with repeat customers and wholesale buyers.

- Follow up on customer enquiries and potential sales leads to improve conversions.

- Promote products through cross-selling, upselling, and relevant gifting suggestions.

- Maintain excellent customer service and ensure a welcoming shopping experience.

- Work towards agreed sales targets and support promotional activities to increase store footfall.

2. Digital Marketing & Social Media Management

- Manage OCA’s social media presence, including Instagram and other relevant platforms.

- Plan and publish regular posts, stories, reels, product showcases, and promotional content.

- Create attractive marketing creatives, banners, product graphics, and festival-related content using Canva.

- Support campaigns for festivals, gifting occasions, new arrivals, offers, and signature curation boxes.

- Develop engaging captions, product descriptions, and promotional messages.

- Respond to comments, direct messages, and enquiries promptly and professionally.

- Explore practical ways to increase online visibility, customer engagement, enquiries, and sales.

- Monitor basic social media and campaign performance and suggest improvements.

3. Online Sales & E-commerce Management

- Add, update, and maintain product listings on OCA’s online sales channels.

- Ensure product descriptions, photographs, prices, variants, and stock availability are accurate.

- Handle online customer enquiries and recommend suitable products.

- Follow up on online leads and convert enquiries into orders.

- Process online orders and coordinate packing, dispatch, and delivery.

- Keep customers informed about order status and address routine service queries.

- Maintain accurate records of online orders, sales, and customer follow-ups.

4. Store Operations & Visual Merchandising

- Assist with daily store opening, closing, and general operational activities.

- Keep the store clean, organised, and visually appealing.

- Arrange products and displays attractively to encourage customer interest and sales.

- Ensure shelves are replenished and products are properly displayed.

- Follow established procedures for store security, customer service, and operational discipline.

5. Inventory, Billing & Order Management

- Maintain accurate stock records for retail and online sales.

- Monitor stock availability and report low-stock items.

- Assist with physical stock counts and periodic inventory checks.

- Check incoming stock and report discrepancies or damaged products.

- Generate bills, receipts, and invoices using the designated billing system.

- Handle cash, card, UPI, and other authorised payment methods accurately.

- Reconcile daily sales and payment records and report discrepancies.

- Coordinate the packing and dispatch of retail, wholesale, and online orders.

Requirements & Qualifications

- Experience: Preferably 1–3 years of experience in retail sales, digital marketing, online sales, or e-commerce operations.

- Education: High school diploma or equivalent; additional qualifications in marketing or commerce are an advantage.

- Canva: Practical working knowledge of Canva is mandatory.

- Social Media: Familiarity with Instagram, social media content creation, and business account management.

- E-commerce: Basic experience with online product listings, order processing, and inventory management.

- Billing: Familiarity with POS systems, billing software, spreadsheets, or basic sales records is desirable.

- Communication: Good written and verbal communication skills in English and Hindi; knowledge of Marathi is an advantage.

- Sales Orientation: Customer-focused, persuasive, and comfortable working towards sales targets.

- Creativity: Ability to create attractive product presentations and promotional content independently.

- Organisation: Able to manage multiple tasks, prioritise work, and maintain accurate records.

- Reliability: Punctual, trustworthy, proactive, and willing to take ownership of daily responsibilities.

What We Offer

- Monthly salary of ₹18,000.

- Performance- and target-based sales incentives.

- Employee discounts on OCA products.

- An opportunity to contribute to the growth of a developing retail and online gifting brand.

- Scope for learning, career growth, and increased responsibilities based on performance.

How to Apply

Interested candidates may send their resume along with a brief cover note highlighting their retail sales, digital marketing, social media, and Canva experience.

Email: bhavika.valecha@gmail.com

Walk-in applications:

OCA – What’s the Occasion

Shop No. 4, Rakhee Vasant Utsav,

Thakur Village, Kandivali East, Mumbai.

Landmark: Near DMart, next to Wonton Point.

We look forward to welcoming a motivated team member who can help OCA grow both in-store and online.

Pay: ₹10,000.00 - ₹18,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person