SUMMARY
Title: Digital Marketing Officer
Location: Kolkata
Job Type: Full - Time
Domain: Digital Marketing
Summary:
We are seeking a proactive Digital Marketing Officer with 2 3 years of experience to drive the company’s online presence across key digital platforms. The ideal candidate will be responsible for managing product listings on Shopify, the company website, IndiaMART, and L&T SuFin, while also leading social media strategy and content creation. This role involves producing engaging product videos, managing YouTube and social media channels, and coordinating with our digital marketing agency to execute campaigns. The officer will play a crucial role in generating leads, improving platform performance, and supporting sales through data-driven digital initiatives. This is a dynamic, hands-on position for a detail-oriented professional passionate about digital growth and brand storytelling.
Responsibilities:
- Manage and update product listings, pricing, images, and content on Shopify and the company website.
- Oversee marketplace operations on IndiaMART and L&T SuFin, including catalog updates, inquiry handling, lead tracking, and performance optimization.
- Create and edit product videos (demos, reels, application videos, customer use-cases) using mobile/DSLR and basic editing tools.
- Manage the company’s YouTube channel: upload videos, write optimized titles, descriptions, and tags, design thumbnails, and analyze performance metrics.
- Maintain and grow social media presence across LinkedIn, Facebook, Instagram, and other relevant platforms.
- Develop and execute a monthly content calendar to ensure consistent, on-brand posting and engagement.
- Collaborate with internal teams to gather product details, case studies, customer success stories, event updates, and launch announcements.
- Coordinate with the Digital Marketing Agency on SEO, ad campaigns, creative development, website updates, and campaign execution.
- Track and report on key KPIs including website traffic, lead generation, engagement rates, video performance, and conversion trends.
- Support the sales team by sharing qualified digital leads and maintaining a basic CRM or lead tracker.
Requirements - Graduate in any discipline (Marketing, Communication, or related field preferred).
- 2 3 years of proven experience in digital marketing, social media management, and content creation.
- Hands-on experience with Shopify and basic website/content management systems.
- Prior experience managing IndiaMART listings and responding to leads is highly desirable.
- Proficiency in video editing tools such as CapCut, InShot, Adobe Premiere Rush, or Canva.
- Strong copywriting skills with the ability to craft clear, compelling content for technical B2B industrial products.
- Understanding of SEO principles and social media best practices (hashtags, titles, thumbnails, posting formats).
- Proficient in Excel for data tracking, reporting, and lead analysis.
- Excellent coordination, communication, and follow-up skills with agencies and cross-functional teams.
Benefits Other details regarding job
Total Experience - 3 years
Relevant Experience - 2 years in digital marketing, social media management, and content creation.
Tools - Capcut/ Canva / Inshot
Skills - Paid marketing, Website management
Location - Kolkata
Notice period - Immediate to 30 days
Salary - Upto 4 LPA
