Digital Marketing Manager/Performance Marketer

As a Digital Marketing Manager/Performance Marketer at our innovative IT firm in Kannur, you will be at the forefront of driving growth through powerful digital marketing campaigns. Here's a glimpse of what you can expect in this exciting role: **Role Overview:** You will be responsible for developing and executing comprehensive digital marketing strategies to enhance our online presence and drive sales. Your creativity and data-driven approach will play a crucial role in achieving our marketing goals. **Key Responsibilities:** - Develop and execute digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns. - Manage and optimize digital advertising campaigns to maximize ROI and achieve sales targets. - Analyze campaign performance using web analytics tools and report on key metrics and KPIs. - Identify trends and insights to optimize marketing spending and drive online engagement. - Implement growth strategies, including A/B testing, to enhance user experience and increase conversion rates. - Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels. - Stay updated on industry trends and best practices in digital marketing. **Qualifications Required:** - Proven track record in digital marketing or performance marketing. - Ability to lead successful SEO/SEM, email marketing, and social media advertising campaigns. - Creative mindset with a strong understanding of target audience identification and effective digital campaign strategies. - Proficiency in web analytics tools (e.g., Google Analytics) and experience in optimizing Google Ad campaigns. - Strong analytical skills, data-driven decision-making abilities, and staying current with the latest trends in digital marketing. If you are ready to take on this challenging yet rewarding role and be part of a culture that prioritizes your growth and empowers you to make a difference, we are excited to have you on board!,