Digital Marketing Manager

Job Description

Key Responsibilities: Plan, execute, and optimize SEM & SMM campaigns across Google (Search, Display, YouTube) and Meta platforms (Facebook, Instagram). Conduct keyword research , audience targeting, and competitor analysis to ensure maximum ROI. Manage ad budgets efficiently , track spends, and generate reports on campaign performance. Develop and execute A/B testing strategies for ad creatives, landing pages, and audience segmentation. Analyze data from Google Analytics, Google Ads Manager, Meta Business Suite and other tools to provide actionable insights and improvements. Collaborate with creative and content teams to design effective ad copies, creatives, and landing pages . Stay updated on the latest trends, algorithm changes, and best practices across digital platforms. Work with internal teams (sales, product, design) to align marketing campaigns with business goals. Job Type: Full-time Pay: ₹45,000.00 - ₹70,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Experience: Digital marketing: 5 years (Required) Location: Jaipur, Rajasthan (Required) Work Location: In person