Role & responsibilities
- Assist in planning, executing, and monitoring digital marketing campaigns across Google, Instagram, Facebook, LinkedIn, and YouTube.
- Create engaging social media content, including captions, posts, reels ideas, carousels, stories, and campaign creatives.
- Prepare and maintain monthly content calendars and posting schedules.
- Conduct keyword research and support on-page SEO activities such as titles, meta descriptions, headings, and internal linking.
- Write and proofread blogs, website content, email newsletters, ad copy, and social media captions.
- Research competitors, industry trends, target audiences, hashtags, and content ideas.
- Support paid campaigns on Google Ads, Meta Ads, and other platforms, including audience research, creative suggestions, and campaign setup assistance.
- Monitor campaign metrics such as reach, impressions, engagement, clicks, leads, conversions, website traffic, and cost per lead.
- Prepare weekly and monthly performance reports using Google Analytics, Google Search Console, Meta Insights, and Google Sheets.
- Assist with email marketing campaigns, lead nurturing, and customer outreach.
- Support influencer outreach, community engagement, and online reputation-management activities.
- Coordinate with designers, content writers, and internal teams to ensure brand consistency.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
Preferred candidate profile
- Student, recent graduate, or fresher in Marketing, Business, Communications, Journalism, Media, or any related field.
- Strong interest in digital marketing, social media, branding, content creation, and online growth.
- Excellent written and verbal communication skills in English; Hindi or regional language skills are a plus.
- Good knowledge of Instagram, LinkedIn, Facebook, YouTube, and current social media trends.
- Basic understanding of SEO, keyword research, Google Analytics, and Google Search Console.
- Familiarity with Google Ads, Meta Ads, email marketing, or lead generation is an advantage.
- Proficiency in Google Workspace, especially Google Sheets, Docs, and Slides.
- Basic design skills using Canva, Figma, Adobe Express, or similar tools.
- Creative mindset with strong attention to detail and brand consistency.
- Self-motivated, organized, and able to manage multiple tasks and meet deadlines.
- Comfortable working independently in a remote environment and communicating proactively.
- Reliable laptop/desktop, stable internet connection, and availability for the agreed working hours.
- Prior internship, freelance work, personal social-media page, college marketing project, or digital marketing certification is preferred but not mandatory.
Strong candidates are typically curious, proactive, strong writers, comfortable with research and analytics, and able to work independently while meeting deadlines.capd.mit+1
Nice-to-Have Skills
- Experience with Canva, CapCut, Photoshop, or basic video editing.
- Familiarity with SEO tools such as Ahrefs, Semrush, Ubersuggest, or Google Keyword Planner.
- Knowledge of WordPress, landing pages, or basic website content management.
- Exposure to CRM tools, email marketing tools, or marketing automation platforms.
- Understanding of AI tools for content research, copywriting, and marketing workflows.
- Experience creating performance reports, campaign dashboards, or social-media audits.
What You Will Gain
- Hands-on experience in SEO, social media marketing, content marketing, paid campaigns, and analytics.
- Exposure to real marketing campaigns, brand-building activities, and performance tracking.
- Mentorship, regular feedback, and practical training from the marketing team.
- Internship completion certificate and recommendation letter based on performance.
- Opportunity for a full-time marketing role based on performance and business requirements.
