Digital Marketing Executive

About the Role:
We are seeking a skilled and creative working experience in on- page, off page optimization for our clients websites to improve website rankings on Google, Yahoo and other search engines. We have international assignments that you will be assigned to work upon as part of a team.Key Responsibilities:Develop and manage digital marketing campaigns (SEO, SMM, SEM)Manage the organizations and clients websiteOptimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Linked In, etc.Track the website traffic flow and provide internal reports regularlyOrganise, Attend networking events, product launches Sales callsIdentify new digital marketing trends and ensure that the brand client is in front of the industry developmentsWork on SEO of the website pagesWork on optimizing PPC campaigns for clientsEdit and post content, videos, podcasts, and audio content on online sitesPromote the company s products and services in the digital spaceExecute social media efforts to improve KPIs, likes, shares, tweets, etc.Create and execute SMS and email-based marketing campaignsDevelop and implement effective SEO strategies to improve organic search rankings and increase website traffic.Conduct comprehensive keyword research to identify growth opportunities and target audience needs.Optimize website content, metadata, and on-page elements to enhance search visibility.Monitor and analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide actionable insights.Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure compliance and effectiveness.Collaborate with content creators, developers, and marketing teams to align SEO strategies with overall marketing goals.Conduct technical SEO audits and implement necessary improvements to enhance website structure and usability.Manage link-building campaigns and monitor backlink profiles to ensure quality and relevance.Prepare regular reports on SEO performance metrics and present findings to stakeholders.