Digital Marketing Executive

Digital Marketing Executive

Key Responsibilities:

1. Paid Ad Campaigns:

• Plan, create, and manage performance marketing campaigns on Google Ads, Meta (Facebook/Instagram), and other relevant platforms.
• Optimize campaigns for ROI, click-through rates (CTR), and lead generation.
• Monitor, analyze, and report campaign performance using analytics tools.

2. CRM Management:

• Maintain and update customer records using CRM software ( Salesforce, etc.).
• Segment customer database for targeted marketing.
• Track customer interactions and follow up on leads to convert them into business opportunities.

3. Digital Promotion & Branding:

• Develop and implement strategies for increasing brand visibility across digital channels.
• Manage social media pages (Facebook, Instagram, LinkedIn, etc.).
• Create engaging content (in coordination with designers/content writers) for digital campaigns and promotions..

4. Website & SEO Support (Optional but preferred):

• Coordinate with web developers for website updates.
• Basic SEO practices like on-page optimization and keyword planning.
• Track website performance using Google Analytics/Search Console.

Requirements:

Communications, or related field.

• Proven experience with Google Ads, Facebook/Instagram Ads, and CRM platforms.
• Strong analytical skills and attention to detail.
• Knowledge of digital marketing tools like Google Analytics, Meta Ads Manager, and email marketing platforms.
• Good communication and project management skills.
• Ability to multitask and work under deadlines.

Preferred Skills:

• Certification in Google Ads or Facebook Blueprint
• Knowledge of basic graphic design tools like Canva
• Familiarity with SEO tools (Ahrefs, SEMrush, etc.)
• Experience in B2B/B2C marketing

  Role & responsibilities

Preferred candidate profile