Digital Marketing Executive Female

Job Title: Digital Marketing Executive
Department: Marketing
Location: HSR Layout
Employment Type: Full-Time

Job Summary:

We are seeking a proactive and results-driven Digital Marketing Executive to lead and implement online marketing initiatives across SEO, Meta advertising (Facebook/Instagram), backlink strategies, public relations, and digital promotions for books and publications. The ideal candidate is a multi-skilled marketer with a deep understanding of digital channels and a passion for increasing visibility, traffic, and engagement.

Additionally, this role requires a confident spokesperson who can represent our company at international book fairs and literary events in Australia, the UK, USA and CANADA

Key Responsibilities:1. SEO & Backlinking

• Conduct keyword research and implement on-page SEO optimizations (meta tags, titles, image optimization).
• Build high-quality backlinks through ethical techniques (guest posting, influencer outreach, collaborations).
• Perform regular SEO audits and implement technical improvements.
• Track and report on SEO KPIs using tools like Google Analytics, Google Search Console, and SEMrush.

2. Meta Advertising (Facebook, Instagram, YouTube)

• Plan, launch, and manage paid campaigns across Meta platforms.
• Develop targeted ad strategies for brand awareness, engagement, lead generation, and conversions.
• Optimize ad performance and manage budgets effectively.

3. Public Relations (PR)

• Create and implement PR strategies to build brand awareness.
• Write and distribute press releases; engage with digital media and content outlets.
• Cultivate relationships with bloggers, journalists, and influencers.

4. Marketing Strategy & Campaigns

• Assist in developing integrated marketing strategies across digital channels.
• Monitor competitors, analyze market trends, and assess campaign performance.
• Support cross-functional campaigns including email marketing, landing pages, and lead generation funnels.

5. Books & Publications Marketing

• Promote books through digital platforms, Amazon SEO, email campaigns, and influencer outreach.
• Create marketing content including blurbs, banners, blog posts, and social media creatives.
• Organize virtual events, launches, and reader engagement initiatives.

6. International Representation & Brand Advocacy

• Act as a brand ambassador at international book fairs and literary events in Australia, the UK, and the USA.
• Coordinate with publishing partners, authors, and event organizers during international travel.
• Present and promote our brand, books, and authors on a global stage.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 2 years of experience in digital marketing with hands-on SEO and ad management experience.
• Strong grasp of Google SEO, backlinking, Meta Ads Manager, and Google Analytics.
• Proficiency in SEMrush, Canva, WordPress, and email marketing tools.
• Excellent written, verbal, and presentation skills.
• Comfortable with international travel and public speaking.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Skills:

• Experience in book marketing or the publishing industry is a strong advantage.

Compensation & Benefits:

• Competitive salary
• International travel opportunities.
• Creative and collaborative work culture.
• Direct exposure to authors, publishers, and literary professionals.
• Professional development and career growth opportunities.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person