Digital Marketing Executive

Key Responsibilities:

• Developing and Implementing Campaigns: Planning, creating, and executing digital marketing campaigns across various platforms to achieve specific marketing objectives.
• Managing Digital Channels: Overseeing and optimizing performance on channels like social media, email, search engines (SEO/SEM), and other relevant online platforms.
• Content Creation and Optimization: Developing engaging content for websites, social media, and other digital channels, ensuring it aligns with the brand's messaging and target audience.
• Analyzing Data and Performance: Tracking, analyzing, and reporting on campaign performance using tools like Google Analytics, social media analytics, and other relevant platforms.
• Staying Updated on Trends: Keeping abreast of the latest digital marketing trends, tools, and best practices to ensure the company stays ahead of the curve.
• Collaboration and Communication: Working closely with other marketing team members, designers, developers, and potentially external agencies to ensure seamless campaign execution.

Skills and Qualifications:

• Strong understanding of digital marketing channels and strategies: Experience with social media marketing, email marketing, SEO, SEM, and content marketing.
• Analytical and data-driven: Ability to analyze data, track performance, and identify areas for optimization.
• Excellent communication and collaboration skills: Ability to work effectively with internal teams and external partners.
• Creative and innovative: Ability to develop engaging content and campaigns that resonate with the target audience.
• Proficiency in relevant tools: Experience with social media management tools, email marketing platforms, Google Analytics, and other relevant digital marketing tools.

In essence, a Digital Marketing Executive is a key player in driving a company's online presence, engagement, and ultimately, business growth.

Job Types: Full-time, Permanent

Pay: ₹21,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Ability to commute/relocate:

• Ashok Nagar, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

Expected Start Date: 18/08/2025