Job
Description
Job Description Job Title: Digital Marketing Executive Position Reports to: Marketing Head Department: Marketing About Us: At CentraLogic, you'll join adynamic team of professionals dedicated to providing solutions using appropriate technologies. CentraLogic is a young and dynamic organization specializing in emerging technologies while supporting existing systems. CentraLogic is committed to ethical practices, transparency, and a collaborative environment that promotes growth, learning, and innovations. Roles and Responsibilities: Lead Generation: Plan and execute lead-generation strategies across platforms such as LinkedIn, Google Ads, email campaigns, and more. Market Research: Conduct industry research, competitor benchmarking, and audience profiling to guide digital strategy. Social Media Marketing: Develop content calendars and manage brand presence across platforms including LinkedIn, Instagram, X (Twitter), and Facebook. Content Creation: Create compelling content for ads, blogs, landing pages, emails, and social media to drive user engagement. Campaign Execution: Run SEO/SEM initiatives and paid campaigns to increase visibility and generate qualified leads. Performance Tracking: Monitor KPIs like CTR, engagement rate, conversions, and ROI using tools such as Google Analytics, Search Console, and LinkedIn Campaign Manager. Collaboration: Work closely with design, sales, and product teams to ensure campaign alignment and brand consistency. Trend Monitoring: Stay informed about evolving digital marketing trends, tools, and platforms to optimize future campaigns. Candidate Profile: We are looking for a creative, analytical, and performance-driven marketer who: Has experience in digital campaign execution and lead generation. Understands how to connect content, audience insights, and platform dynamics for measurable outcomes. Works collaboratively and communicates ideas effectively. Is passionate about learning and experimenting in a fast-paced digital environment. Required Qualifications: 1-3 years of experience in digital marketing or a related role. Proficiency in Google Ads, LinkedIn Campaign Manager, SEO/SEM tools, and social media platforms. Experience with analytics tools like Google Analytics, Search Console, or similar. Strong written and verbal communication skills. Familiarity with email marketing tools and content management platforms. Basic understanding of SEO and graphic design tools (Canva, Figma, etc.) is a plus. Work Environment: This is awork-from-office position, in Hinjewadi Pune. You will be required to work as per the working hours of respective geographies. Regular virtual meetings and collaboration with team members and clients.
