Digital Marketing Executive (Amazon, Google Ads & Content Creation)

Job Title: Digital Marketing Executive (Amazon, Google Ads & Content Creation)

Job Description:

We are looking for a dynamic and creative Digital Marketing Executive who can handle end-to-end digital marketing activities across platforms such as Amazon, Google Ads, social media, and video content creation. The ideal candidate should have hands-on experience in e-commerce marketing, paid advertising, and creative content development.
Key Responsibilities:

Amazon Marketing:

• Manage and optimize product listings on Amazon (titles, descriptions, keywords, A+ content).
• Create and run Amazon PPC campaigns (Sponsored Products, Sponsored Brands, etc.).
• Monitor performance metrics (ACoS, ROAS, CTR) and adjust campaigns accordingly.
• Handle Amazon promotions, coupons, and deals.

Google Ads & SEO:

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube).
• Perform keyword research and competitor analysis.
• Monitor and optimize campaigns for maximum ROI and conversions.
• Work on website SEO to improve organic ranking and traffic.

Content & Video Marketing:

• Create marketing videos (product demos, ads, reels) using tools like Canva, Premiere Pro, CapCut, etc.
• Write creative content for ads, blogs, social media, and product pages.
• Manage YouTube channel (if applicable) including SEO and video publishing.

Social Media Marketing:

• Run paid campaigns on platforms like Facebook, Instagram, and LinkedIn.
• Design and schedule engaging posts using tools like Buffer or Meta Business Suite.
• Engage with the audience and grow social media presence.

Reporting & Analysis:

• Track KPIs like CTR, ROAS, CPL, and conversion rate.
• Prepare weekly/monthly reports with insights and improvements.
• Use tools like Google Analytics, Facebook Ads Manager, and Amazon Brand Analytics.

Requirements:

• 1-3 years of experience in digital marketing or e-commerce marketing.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Certification in Google Ads, Meta Blueprint, or Amazon Advertising (preferred).
• Experience with Shopify or other e-commerce platforms is a plus.
• Knowledge of Amazon Seller/Vendor Central, Google Ads, Facebook Ads, and SEO.
• Familiarity with design and video tools (Canva, Photoshop, Premiere Pro, etc.).
• Good communication skills in English (written & spoken).
• Self-motivated with a growth mindset and attention to detail.

Job Type: Full-time

Pay: ₹10,785.74 - ₹34,331.88 per month

Schedule:

• Day shift

Work Location: In person