Digital Marketing and Social Media Executive

Social Media Manager (Creative + Digital Marketing – Multi Clinic)

Company: BM Hospital & Group Clinics
Location: Chennai (On-site)

Role Objective

To independently manage and grow the complete social media presence of all clinics by creating content, designing posts, editing reels, and generating leads through digital campaigns.

Core Requirement (Non-Negotiable)

The candidate must:

• Design their own posts
• Edit their own reels
• Manage all social media platforms
• Run basic ad campaigns

This is a hands-on execution role, not a coordination role.

Key Responsibilities1. Content Creation (End-to-End)

• Create reels (shoot + edit)
• Design static posts (Canva / Photoshop)
• Write captions and basic content scripts
• Plan and execute daily content

2. Social Media Management (All Clinics)

Handle and grow:

• Instagram
• Facebook
• YouTube Shorts

For:

• BM Elite International Clinic
• BM Cosmetic
• IVF / Fertility services

Post regularly:

• Reels (primary)
• Static posts (branding + education)
• Stories (daily engagement)

3. Lead Generation

• Run Meta Ads (Facebook + Instagram)
• Generate leads for:
• Hair treatments
• Skin treatments
• Weight loss
• IVF consultations
• Monitor:
• Cost per lead
• Lead quality

4. Content Strategy Execution

Maintain a mix of:

• Reels → reach & visibility
• Before/after → trust
• Educational posts → authority
• Testimonials → conversion

5. Multi-Brand Handling

• Create different content styles for different clinics
• Avoid repetition across brands
• Maintain premium look for BM Elite

6. Performance Tracking

Track and report:

• Engagement
• Reach
• Leads generated
• Campaign performance

Required Skills

• Canva / basic graphic design (must)
• Reel editing (CapCut / Premiere Pro or similar)
• Meta Ads (basic to intermediate)
• Content writing (simple and effective)
• Understanding of aesthetic/medical content

Experience

• 2 to 4 years preferred
• Portfolio is mandatory (reels + posts created by candidate)

Working Style

• Fast execution
• Independent working
• Able to handle multiple brands
• Performance-driven mindset

Reporting To

Marketing Manager

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹28,000.00 per month

Application Question(s):

• Are you willing to work on a minimum of 1 year contract?
• What is your expected salary?

Experience:

• Digital marketing: 1 year (Preferred)
• Canva: 1 year (Preferred)
• Social media management: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)
• Social media strategy: 1 year (Preferred)
• Content strategy: 1 year (Preferred)
• Media planning: 1 year (Preferred)
• Google AdWords: 1 year (Preferred)
• Reel Creation: 1 year (Preferred)

Work Location: In person