Digital Marketing and Social Media Executive

Job description:

Digital Marketing & Social Media Executive

Experience: 1 – 2 Year
Company Type: Software Product Company
Employment Type: Full-time (Onsite)
Location: HSR Layout, Bengaluru

About the Role:
We are a growing software product company looking for a proactive Digital Marketing & Social Media Executive to help build our product’s online presence, generate awareness ,and support lead generation. This role is ideal for someone who wants hands-on exposure in product marketing, SaaS branding, and digital growth.

Key Responsibilities:

• Manage and grow social media channels for the software product (LinkedIn, Instagram, X, etc.)
• Create product-focused content such as feature highlights, updates, use cases, demos, and customer benefits
• Write simple, clear captions and posts explaining product value
• Schedule content and engage with followers (comments, DMs)
• Support lead generation campaigns through organic and paid channels
• Assist in running and optimizing paid ads (Meta / Google / LinkedIn) under guidance
• Support SEO activities for product website and blogs
• Track campaign performance and prepare basic reports (leads, reach, engagement)
• Coordinate with product, design, and tech teams for launches and updates
• Stay updated with SaaS and digital marketing trends

Required Skills & Knowledge:

• Good understanding of digital marketing and social media
• Interest in software products / SaaS marketing
• Ability to understand product features and explain them in simple language
• Basic knowledge of ads, SEO, and analytics
• Good written communication skills
• Creative mind set with a willingness to learn and experiment
• Ability to handle multiple tasks in a fast-paced startup environment
• Basic knowledge of tools like Canva, Meta Business Suite (preferred).

Qualifications:

• Graduate / Diploma in Marketing, Digital Marketing, or related field
• Certification in Digital Marketing is an added advantage

Job Type: Full-time

Job Type: Full-time

Application Question(s):

• How many years of experience do you have in Digital Marketing / social media?
• Have you handled social media pages or digital campaigns before?
• Which digital marketing tools or platforms are you familiar with?
• How soon can you join if selected?
• What is your Current CTC?
• What is your Expected CTC?

Work Location: In person