Digital Marketing Analyst

Digital Marketing Executive

Company: Accurate Risk Managers and Insurance Brokers

Location: Kothrud

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, LinkedIn, Facebook, Instagram, and other platforms.

• Develop SEO/SEM strategies to improve website visibility, ranking, and lead generation.

• Create engaging content (blogs, creatives, infographics, videos) tailored for insurance products and services.

• Manage company website updates, landing pages, and optimize for conversions.

• Monitor analytics, track KPIs, and prepare performance reports with actionable insights.

• Collaborate with sales, HR, and product teams to align campaigns with business goals.

• Conduct competitor analysis and market research to identify opportunities and trends.

• Manage email marketing campaigns, newsletters, and drip campaigns for customer engagement.

• Oversee social media presence, community engagement, and respond to queries/comments professionally.

• Coordinate with external agencies, designers, and consultants for campaign execution.

• Implement marketing automation tools to streamline lead nurturing and customer journeys.

• Drive brand awareness initiatives through online PR, collaborations, and influencer outreach.

• Ensure compliance with industry regulations and maintain ethical marketing practices.

• Stay updated on digital trends, insurance-specific marketing strategies, and emerging technologies.

Desired Skills

• Strong knowledge of digital marketing tools (Google Analytics, Ads Manager, SEO tools).

• Creative mindset with ability to design campaigns that simplify insurance concepts.

• Excellent written and verbal communication skills.

• Experience in lead generation and conversion optimization. • Ability to work independently

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person