Digital content writer

As a Content Writer, your primary responsibility will be to develop, write, and deliver persuasive copy for a variety of platforms including blogs, use cases, case studies, newsletters, whitepapers, media/news articles, product descriptions, social media content, web copy, email marketing campaigns, sales collateral, and videos. You will also be tasked with writing product sales copy and video sales scripts for the Indian, US, and UK markets. To excel in this role, you should possess a strong flair for writing and be well-versed in social media content creation, including writing one-liners, blogs, and other forms of online content. Additionally, you must have the ability to craft content for brochures and websites. It will be your responsibility to create and maintain Content Style guides to ensure consistency and clarity in all content produced. You will also be expected to build and manage an editorial calendar, collaborating with other content creators to uphold quality standards. In-depth research on industry-related topics will be crucial for developing original and engaging content. You will be required to measure the impact of your work and perform analysis to improve key performance indicators (KPIs). Furthermore, you must include and optimize all content for search engine optimization (SEO) purposes. Your contribution to the localization of processes and content will be essential to maintain consistency across different regions. Overall, your expertise in content writing will play a vital role in driving effective communication and engagement with our target audience.,