A performance marketing job involves managing and optimizing digital advertising campaigns across various channels to achieve specific business goals, like lead generation or sales, with a strong focus on measurable results and ROI. Performance marketers develop and execute strategies, analyze data, and collaborate with cross-functional teams to ensure campaigns are effective and drive desired outcomes. Key Responsibilities of a Performance Marketing Manager/Specialist/Executive: Strategy Development and Execution: Creating and implementing marketing plans aligned with business objectives, setting campaign goals, and tracking performance. Campaign Management: Managing and optimizing paid advertising campaigns across platforms like Google, Facebook, Instagram, and LinkedIn, ensuring alignment with overall marketing strategy and brand guidelines. Data Analysis and Reporting: Analyzing campaign data to identify trends, optimize strategies, and provide regular performance updates and ROI reports to stakeholders. Collaboration: Working with creative teams to develop engaging ad creatives, and coordinating with other marketing teams (SEO, social media, email) for a unified approach. Market Research: Staying updated on industry trends, technologies, and competitor activities to identify new opportunities. Optimization: Continuously testing and refining campaigns to improve results, increase conversions, and lower costs. Budget Management: Ensuring efficient allocation of marketing budgets across different channels. Performance Tracking and Reporting: Monitoring key performance indicators (KPIs) and providing regular reports on campaign performance. Technical Proficiency: Utilizing various marketing tools and platforms, including Google Analytics, and potentially managing relationships with advertising platforms. Growth Marketing and CRM: Managing growth marketing and CRM strategies, improving audience engagement, and optimizing customer lifetime value. Identifying and Resolving Issues: Analyzing campaign performance, identifying root causes of issues, and implementing solutions. Key Skills Required: Strong analytical and problem-solving skills. Excellent communication and collaboration abilities. Proficiency in using marketing analytics tools. Ability to work independently and as part of a team. Familiarity with digital marketing channels and platforms. Understanding of marketing principles and best practices. Example of a specific task: A performance marketing manager might be tasked with increasing website traffic from social media ads. They would develop a strategy involving targeted ads, compelling ad copy and visuals, and A/B testing different ad variations. They would then analyze the performance data, identifying which ads are most effective, and adjust targeting and ad spend accordingly to maximize traffic and minimize costs. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: Paid sick time Work from home Schedule: Day shift Monday to Friday Supplemental Pay: Quarterly bonus Education: Bachelor's (Required) Experience: Performance marketing: 2 years (Required) Location: Pune, Maharashtra (Required) Work Location: Remote Expected Start Date: 01/07/2025
Key Responsibility Areas (KRA) 1. Client & Stakeholder Relationship Management Serve as the primary point of contact for all dealers in the assigned zone regarding digital marketing activities. Build strong, trust-based relationships with dealers, understanding their unique business needs. Liaise effectively with regional and zonal managers to align dealer activities with organizational objectives and brand guidelines. 2. Digital Marketing Operations Oversight Coordinate the execution of digital marketing activities for dealers including: o Website maintenance and support (content updates, bug tracking, uptime monitoring). o Basic SEO implementation and performance tracking. o Social media content planning and calendar adherence. o Execution and monitoring of paid campaigns across Google Ads and Meta platforms. Ensure consistency and compliance with central campaign strategies and dealer-level adaptations. 3. Adherence & Best Practice Implementation Educate and enforce adherence to defined digital marketing protocols and SLAs for all dealer partners. Guide dealers in following standard operating procedures (SOPs) to maximize digital ROI. Collaborate with internal digital teams to ensure timely execution of campaigns, website updates, and technical support requests. 4. Performance Reporting & Analysis Generate and share comprehensive daily, weekly, and monthly performance reports with: o Dealers. o Regional and Zonal Sales Managers. o Internal stakeholders (marketing and operations teams). Analyze data to provide insights, identify areas for improvement, and recommend actionable strategies to enhance performance. 5. Campaign Coordination & Quality Control Monitor campaign deployment, ensuring creatives, targeting, budgets, and timelines are in line with briefed objectives. Conduct regular quality checks on digital assets (web, ads, social) to ensure alignment with brand standards and performance expectations. 6. Training & Knowledge Sharing Conduct digital enablement sessions or coordinate training for dealer teams to improve digital literacy and adherence. Stay updated on digital trends and tools, and share knowledge with internal teams and dealer partners. 7. Issue Resolution & Escalation Handling Act as a first point of escalation for digital marketing-related issues from dealers. Coordinate with technical and creative teams to resolve issues promptly and efficiently. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Paid sick time Work from home Schedule: Day shift Monday to Friday Education: Bachelor's (Required) Experience: Social media management: 2 years (Required) Location: Pune, Maharashtra (Required) Work Location: Remote
Key Responsibility Areas (KRA) 1. Client & Stakeholder Relationship Management Serve as the primary point of contact for all dealers in the assigned zone regarding digital marketing activities. Build strong, trust-based relationships with dealers, understanding their unique business needs. Liaise effectively with regional and zonal managers to align dealer activities with organizational objectives and brand guidelines. 2. Digital Marketing Operations Oversight Coordinate the execution of digital marketing activities for dealers including: o Website maintenance and support (content updates, bug tracking, uptime monitoring). o Basic SEO implementation and performance tracking. o Social media content planning and calendar adherence. o Execution and monitoring of paid campaigns across Google Ads and Meta platforms. Ensure consistency and compliance with central campaign strategies and dealer-level adaptations. 3. Adherence & Best Practice Implementation Educate and enforce adherence to defined digital marketing protocols and SLAs for all dealer partners. Guide dealers in following standard operating procedures (SOPs) to maximize digital ROI. Collaborate with internal digital teams to ensure timely execution of campaigns, website updates, and technical support requests. 4. Performance Reporting & Analysis Generate and share comprehensive daily, weekly, and monthly performance reports with: o Dealers. o Regional and Zonal Sales Managers. o Internal stakeholders (marketing and operations teams). Analyze data to provide insights, identify areas for improvement, and recommend actionable strategies to enhance performance. 5. Campaign Coordination & Quality Control Monitor campaign deployment, ensuring creatives, targeting, budgets, and timelines are in line with briefed objectives. Conduct regular quality checks on digital assets (web, ads, social) to ensure alignment with brand standards and performance expectations. 6. Training & Knowledge Sharing Conduct digital enablement sessions or coordinate training for dealer teams to improve digital literacy and adherence. Stay updated on digital trends and tools, and share knowledge with internal teams and dealer partners. 7. Issue Resolution & Escalation Handling Act as a first point of escalation for digital marketing-related issues from dealers. Coordinate with technical and creative teams to resolve issues promptly and efficiently. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Paid sick time Work from home Schedule: Day shift Monday to Friday Education: Bachelor's (Required) Experience: Social media management: 2 years (Required) Location: Pune, Maharashtra (Required) Work Location: Remote