Demand Strategist

Job Description

Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBMs brand, capture the markets attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, youll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. Your role and responsibilities A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions: 1.Strategy Planning & Customer Journey Design .Understand the market landscape, business objectives, target personas, key use cases and product offers for your product .Translate business objectives into actionable marketing outcomes across the funnel .Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing .Ongoing experimentation and manical focus on outcomes .Ongoing experimentation and maniacal focus on outcomes Design the customer journey for specific segments across strategic accounts 2.Execution Orchestration .Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc. .Manage the execution of actions for your specific PLG product team .Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan 3.Performance Optimization .Understand brand to demand performance trends for the assigned product & optimize performance issues .Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line .Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates .Readiness to explain emerging performance opportunities or challenges .Strategies to deliver next best actions and support targeted pipeline coverage and revenue for the business .Insight into action - cycling of performance insights directly back into planning and orchestration Required education Masters Degree Preferred education Masters Degree Required technical and professional expertise 10+ years relevant work experience, including experience in a digital marketing .Deep critical thinking skills and curiosity to pursue open-ended problems .Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership .Understands Geo/Market strategies and localization requirements .Business acumen with the ability to develop data-driven business recommendations .Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines Preferred technical and professional experience 6+ years experience in omni-channel demand generation or related role