Key Responsibilities Own and execute the complete social media strategy across Instagram, YouTube, LinkedIn, and new platforms. Lead content creation—scripts, hooks, campaign ideas, and viral storytelling aligned with Gen Z culture. Direct and produce AI-powered content using tools like Runway, Midjourney, Sora-style editors, and CapCut AI. Manage and grow the online community through active engagement and conversation-building. Track daily analytics, optimize content using insights, and prepare weekly/monthly reports. Plan and execute content calendars for all product lines, including trends, launches, and creator collabs. Lead influencer partnerships—shortlisting, negotiations, scripting, and ensuring high-quality output. Monitor trends, memes, sounds, and cultural shifts to create timely, high-impact content. Maintain brand consistency in tone, visuals, messaging, and storytelling across platforms. Manage paid promotions and align organic + performance marketing strategies. Oversee UGC collection, content repurposing, and community-driven narratives. Conduct social listening and competitor audits to identify opportunities and gaps. Drive real-time content creation during events, shoots, and activations. Experiment with new formats, AI tools, and best practices to keep the brand ahead of trends. About Company: A startup in the beverages and nutrition sector in India, focusing on wellness and fitness through a range of nutritious drinks. The company offers booster drinks and beverages suitable for all age groups.
Selected Intern's Day-to-day Responsibilities Include Create and schedule daily social media content (posts, stories, tweets, LinkedIn updates) aligned with brand voice and ongoing campaigns. ideate, script, and produce AI-powered reels & short-form videos** using tools like Runway, CapCut AI, Midjourney, or other Gen AI platforms. Monitor platform analytics to track engagement, reach, follower growth, and suggest content improvements based on insights. Engage with the community — reply to comments/DMs, repost UGC, and maintain brand personality across platforms. Research trends, audios, meme formats, and competitor content to keep the brand culturally relevant and ahead of the curve. Coordinate with design, marketing, and PR teams to support campaign execution, product launches, and event promotions. Manage the content calendar and ensure a consistent publishing cadence across Instagram, TikTok, YouTube Shorts, and LinkedIn. Assist in live coverage of events, shoots, or sampling activities — capturing behind-the-scenes content for real-time posting. Brainstorm fresh concepts for reels, influencer collabs, and viral-ready creative ideas. Maintain brand asset libraries (footage, templates, AI assets, captions, and hashtags) for quicker production workflows. About Company: A startup in the beverages and nutrition sector in India, focusing on wellness and fitness through a range of nutritious drinks. The company offers booster drinks and beverages suitable for all age groups.