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Capgemini
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Decision Analytics Marketing Analytics Expert

Decision Analytics Marketing Analytics Expert

Capgemini

9 - 13 years

0 Lacs

karnataka

Posted:1 day ago| Platform: Shine logo

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Skills Required

advanced sql python marketing tech tools expertise campaign performance optimization data visualization reporting crossfunctional collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

As a Decision Analytics Marketing Analytics Expert at Capgemini, you will have the opportunity to shape your career while being supported by a collaborative community and contributing to the world's leading organizations. You will play a crucial role in driving data-driven marketing strategies, optimizing campaign performance, leveraging marketing technology tools, and translating complex data into actionable insights. Your responsibilities will include: - Driving data-driven marketing strategies by applying advanced analytics to solve complex marketing challenges. - Collaborating with Marketing Executives and Marketing Science teams to optimize campaign performance and personalize marketing efforts. - Leveraging marketing technology tools and data platforms to extract actionable insights that influence decision-making. - Translating complex data into clear, compelling narratives that shape marketing strategies and improve ROI. - Identifying patterns and trends in structured and unstructured data to uncover growth opportunities and operational improvements. Your qualifications should include: - 8+ years of experience applying analytics to solve complex marketing challenges. - Strong SQL & Python skills for data manipulation and analysis. - Hands-on experience with marketing tech tools such as Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo. - Skilled at identifying patterns and extracting insights from structured/unstructured data. - Strong communication and storytelling skills to influence decision-making. - Proven experience in campaign performance optimization and personalized marketing. - Ability to collaborate across functions with marketing executives and science teams. It is desirable to have a degree in Computer Science, Statistics, Mathematics, or Physical Sciences, experience with data governance, ROI analysis, and reporting requirements, prior work in fast-paced global organizations, expertise with Tableau dashboards and automated reporting, experience with marketing data in the travel domain, and a strong operational improvement mindset. At Capgemini, you will have the opportunity to shape your career with a range of career paths and internal opportunities within the Capgemini group. You will receive comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage, or new parent support via flexible work. Additionally, you will work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges. Capgemini is a global business and technology transformation partner with a diverse group of 340,000 team members in more than 50 countries. With over 55 years of heritage, Capgemini is trusted by clients to unlock the value of technology and deliver end-to-end services and solutions leveraging strengths in AI, cloud, data, and more.,

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Decision Analytics Marketing Analytics Expert