Data Analyst - Banking -SAS/Python/SQL

Job Title:

Business Analyst / Data Analyst / Marketing Analyst

Job Type:

Full-time

Job Summary

Data Analyst

Key Responsibilities

📌 Marketing Campaign Strategy & Audience Development

• Design data-driven marketing strategies for banking products based on historical campaign performance.
• Develop AI/ML models to optimize campaign ROI and customer targeting.
• Build and validate campaign audiences aligned with approved strategies.

📊 Campaign Performance Analysis & Reporting

• Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
• Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
• Perform segmentation using decision trees and clustering techniques.
• Execute statistical A/B testing to evaluate campaign effectiveness.
• Translate client requirements into technical specifications and deliver data-backed solutions.
• Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field.
• Minimum

  3 years of experience

  in analytics, preferably in marketing or BFSI.
• Proficient in

  SAS

  ,

  SQL

  , and/or

  Python

  for data manipulation and analysis.
• At least

  1 year of experience

  in building dashboards using

  Tableau

  or

  Power BI

  .
• Strong analytical thinking, problem-solving, and data storytelling skills.
• Excellent communication and interpersonal abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the

  banking or financial services

  sector is a strong plus.
• Certifications in SAS or Tableau are advantageous.

Additional Requirements

• Must be available to work

  evening shifts

  to support global clients.

• Work from office

  : Candidates must be willing to relocate to

  Gurugram

  or

  Ahmedabad

  .