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Senior Director - Media Effectiveness dentsu Media

0.0 years

0 Lacs

bengaluru, karnataka, india

On-site

Job Description Key Responsibilities: 1. Execute Strategic Roadmap: - Aid in executing a comprehensive strategic roadmap for marketing effectiveness. - Incorporate evolving methodologies in marketing measurement, simulation/forecasting, and scenario planning. - Drive tangible business outcomes through a well-defined and actionable strategy. 2. Harmonize Online and Offline Channel Performance: - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. - Derive actionable insights to inform strategic decision-mak...

Posted 1 month ago

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