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2.0 - 7.0 years
5 - 12 Lacs
pune
Work from Office
Key Responsibilities: - 1. End-to-End Funnel Ownership Own and drive the entire digital partner funnelfrom lead generation to disbursal. Identify and resolve funnel drop-offs, inefficiencies, and bottlenecks through data-driven interventions. Track and optimize key funnel metrics such as P2P, P2A, PSA, and Login-to-Disbursal across partner platforms. 2. Partner Performance Management Collaborate with external partner teams (apps, aggregators, sourcing platforms) to align on funnel KPIs and growth initiatives. Conduct periodic performance reviews to generate actionable insights and drive corrective measures for improvement. 3. Policy & Rule Engine Optimization Coordinate with internal teams risk, policy, product —to refine BRE rules, eligibility criteria, and sourcing logic to enhance partner performance. Measure the impact of policy changes on funnel conversion and sourcing quality. 4. Cross-Functional Collaboration Work closely with internal stakeholders including risk, analytics, operations, and product to ensure smooth implementation of growth initiatives. Serve as the SPOC for all digital partner growth initiatives. 5. User Journey Optimization Analyze borrower journey flows (Salaried, Self-employed, New-to-Credit, etc.) to detect friction points and conversion blockers. Deploy user experience enhancements such as nudges, personalization, and re-targeting strategies to recover drop-offs. 6. Market Benchmarking Continuously monitor market trends, competitor benchmarks, and innovations in partner-led digital lending. Recommend adoption of best practices and new sourcing models where applicable. Desired Skills & Experience Strong experience in digital funnel management , preferably within Fintechs, NBFCs, or lending-tech environments. Demonstrated ability to identify, analyze, and solve funnel-level problems using data-backed insights. Proven track record of data-driven decision-making , with hands-on experience in interpreting performance metrics and driving measurable outcomes. Comfortable working in a fast-paced, cross-functional setup with multiple internal and external stakeholders. Working knowledge of partner-led sourcing models, BRE/policy calibration, and digital customer journeys is a strong plus. Proficiency in tools such as Excel, SQL, Tableau/Looker/Data Studio, etc. is preferred. Qualifications: BE/BTech in Computer Science, Information Systems, or a related field from a premier institute • MBA preferred, with a focus on Business Strategy, Marketing, or Analytics Other Expectations The role is based out of Pune and will be Work-from-Office only. Working Saturdays will be applicable on the 1st and last Saturday of every month.
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