Creative Copy Specialist

The ideal candidate will be responsible for creating engaging and innovative content across various digital platforms. You will play a vital role in growing our social media presence, engaging our audience, and increasing brand awareness. With 13 years of relevant experience in digital content creation, social media management, or brand communication, you will bring a wealth of expertise to this role. Your responsibilities will include developing compelling content for ads, social media, blogs, and videos through copywriting. You will also create storyboards and creative frameworks to guide execution, ensuring brand consistency by maintaining a unified tone, voice, and messaging across platforms. Utilizing consumer insights from behavioural research, you will craft relevant and engaging messaging, stay updated on trends and competitor analysis to refine strategies effectively, and conduct content research and referencing to ensure accuracy. The required skills for this position include strong ideation skills for developing unique concepts, scripts, and storyboards, understanding brand voice and consistency across all platforms, analyzing and applying consumer behavior insights to content, awareness of industry trends, competitor strategies, and content innovations, skill in A/B testing and optimization, and familiarity with Excel/Google Sheets for content tracking and insights. Joining the Brands Team at Wellversed means being part of a division where value creation meets innovation. This team drives brand building from scientific formulation to crafting powerful consumer connections. Wellversed operates several performance-driven brands, each engineered for peak performance and relentless progress. With an omni-channel presence, including the e-commerce portal www.wellversed.in, we make high-impact nutrition accessible to those who push limits and refuse to plateau. The location for this position is in Gurgaon, Haryana.,