Crave

Position: Generalist Intern Location: Mumbai Duration: 3 months Reporting to: Founder Objective: To assist in the day-to-day madness of building a new-age Nicotine Consumables brand: from campaign ideas to chaos control. You’ll get hands-on exposure across marketing, brand communication, partnerships and operations. If you’ve ever wanted to see how a startup runs (and occasionally runs on caffeine), this is your stage. Key Responsibilities: Marketing & Brand Support Help execute brand and marketing initiatives across social, web and on-ground. Brainstorm, assist and occasionally save the day in campaign planning sessions. Coordinate with creative and marketing teams for shoots, collabs and content drops. Research & Analysis Keep tabs on what people are craving: track trends, competitors and audience insights. Turn research into snackable takeaways and pitch-worthy ideas. Operations & Coordination Support logistics for events, pop-ups and product activations. Manage vendor coordination, influencer outreach and brand collabs. Help keep inventory, promotional materials and chaos organized. Digital & Content Assistance Help manage our social media presence (posting, replying and keeping it spicy). Support with content briefs, captions and community engagement. Contribute to emails, blogs and other digital communication. Reporting & Documentation Keep neat records of everything from campaign spends to event outcomes. Prepare weekly reports with updates, learnings and wins. Qualifications: Excellent communication skills (bonus if you can make decks that don’t look like crime scenes). Proficiency in MS Office and comfort with tools like Canva, Notion, MS Office and Google Workspace. Curious, organized and willing to learn (we’re big on attitude > experience). Passion for marketing, pop culture and brands that don’t take themselves too seriously.