Copywriting Senior Analyst

As a Copywriting Senior Analyst at Accenture, you will play a crucial role in driving marketing performance by leveraging your deep functional and technical expertise. Your primary responsibility will be to help balance increased marketing complexity and diminishing resources, while accelerating time-to-market and operating efficiencies at scale. You will work closely with various teams to develop and implement strategies that enhance digital marketing performance. Your role will involve conducting research on industry-related topics, writing clear marketing copies to promote products/services, preparing well-structured drafts using CMS/tools, proofreading and editing content, coordinating with marketing and design teams, conducting keyword research, and using SEO guidelines to increase web traffic. Additionally, you will be responsible for identifying customer needs and content gaps and updating the website accordingly. To excel in this role, you should have a solid background in technical writing, medical review, medical monitoring, creative design, and content curation. Your ability to analyze and solve complex problems will be crucial, and you will be expected to interact with peers within Accenture, clients, and management. You will have the autonomy to make decisions that impact your work and potentially the work of others. As an individual contributor or team overseer, you will be required to work in rotational shifts. If you have a passion for creating compelling marketing content and driving digital marketing strategies, this role offers an exciting opportunity to make a significant impact in a global professional services company like Accenture.,