Copywriter Storytelling & Brand Communication

As a creative storyteller at MrMed, you will play a crucial role in developing emotionally powerful brand stories that inspire trust, empathy, and connection across digital platforms. Your key responsibilities will include: - Developing emotionally powerful brand stories that inspire trust, empathy, and connection across digital platforms. - Writing scripts for videos, social media campaigns, and brand storytelling series that humanize healthcare. - Crafting creative ad copies, social media captions, landing page narratives, and email content that build emotional resonance while aligning with marketing goals. - Collaborating with the design, video, and social media teams to bring stories to life through multimedia campaigns. - Working closely with the SEO and content teams to align storytelling with brand tone and search intent. - Researching patient journeys, doctor insights, and brand impact stories to build authentic narratives. - Maintaining consistency in voice, tone, and messaging across all communication channels. - Conceptualizing and executing campaign themes and taglines that strengthen MrMed's brand identity. To excel in this role, you should possess the following skills and qualifications: - Bachelor's degree in English, Journalism, Communication, Marketing, or Creative Writing. - 2-4 years of experience in storytelling, creative writing, or brand copywriting, preferably in healthcare, FMCG, or social impact sectors. - Exceptional ability to craft emotional, relatable, and human-centered stories. - Strong conceptual thinking that can turn a single insight into a campaign narrative. - Ability to write across formats - video scripts, ad copies, long-form stories, short social posts, and website content. - A passion for storytelling that creates empathy and brand loyalty. - Understanding of audience psychology, campaign strategy, and the role of emotion in conversion. Good to have: - Experience working on brand storytelling videos, ad films, or YouTube narratives. - Exposure to healthcare or purpose-driven brands. - Familiarity with creative frameworks like AIDA, StoryBrand, and Hero's Journey. - Basic knowledge of SEO, paid marketing creatives, and brand tone guidelines. In addition to the above, MrMed offers health insurance and provident fund benefits. This is a full-time position based in person.,