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Description
Job Title: Fashion Copywriter Location: Noida – Sec - 63 Job Type: Full Time Experience: 1–3 years (Fashion industry experience preferred) Job Overview: We’re looking for a fashion-savvy Copywriter who can bring our clothing brand’s voice to life. You will be responsible for writing persuasive, stylish, and brand-aligned copy across multiple platforms, from product descriptions and campaign taglines to emailers, social media, and website content. Your words should not just inform—but inspire, captivate, and convert. Key Responsibilities: Craft compelling product descriptions that reflect the design, fabric, fit, and styling of each collection. Write engaging copy for marketing campaigns, lookbooks, packaging, social media, and newsletters. Collaborate with the design, marketing, and e-commerce teams to maintain consistent brand tone and language across all channels. Translate fashion trends, inspirations, and seasonal themes into creative storytelling. Optimize product and web content with relevant keywords for SEO and e-commerce discoverability. Write short-form and long-form content (blog posts, editorials, etc.) that builds brand voice and drives organic engagement. Stay updated on fashion trends, audience behavior, and competitor brand content. Requirements: Bachelor’s degree in English, Journalism, Fashion Communication, Marketing, or related field. 1–3 years of copywriting experience (fashion or lifestyle brand experience preferred). Strong fashion vocabulary and the ability to turn product details into aspirational narratives. Excellent grammar, editing, and proofreading skills. Familiarity with SEO, content writing tools, and e-commerce platforms like Shopify, Magento, or WooCommerce. A keen eye for tone, trends, and aesthetic sensibility in fashion content. Preferred Skills: Passion for fashion, styling, and storytelling. Experience in writing for women’s/men’s wear or designer/ethnic wear brands. Knowledge of Adobe Creative Suite, Canva, or basic HTML is a plus. Experience working with D2C or premium fashion labels is a bonus. Why Join Us? Be part of a fast-growing fashion brand with a unique identity. Work in a creative and collaborative environment where ideas are valued. Opportunity to shape the brand’s narrative and influence fashion lovers. Competitive compensation and flexible work options. Job Type: Full-time Benefits: Leave encashment Schedule: Day shift Application Question(s): How many years of experience do you have in copywriting? ( Only apply if you have an experience with copywriting) Do you have pervious experience or have collaborated with any fashion brands? ( required) This role will required 6 days in week. Are you comfortable ? What is your current CTC and expected CTC? Work Location: In person
