Conversion UX Strategist

Conversion UX Strategist – Landing Pages & Funnel Planning

Job Description

We are looking for a Conversion UX Strategist to research business requirements, plan high-converting landing pages, and create clear user journeys that help businesses generate more calls, WhatsApp enquiries, form submissions, bookings, and qualified leads.

This role focuses on conversion strategy, landing page planning, user journey mapping, content structure, and AI-assisted UI planning rather than traditional website development. The candidate will understand the client's business, target audience, campaign goals, services, competitors, and customer pain points before preparing a detailed landing page plan for client approval.

The candidate will create structured planning documents using Google Docs or similar tools, explain the proposed strategy to clients, incorporate feedback, and coordinate with designers or developers after approval. AI tools may be used to support research, content structuring, wireframing, and initial UI concepts.

Key Responsibilities:

• Understand the client's business, products or services, target audience, marketing objectives, and expected conversion goals.
• Research competitors, customer needs, search intent, business positioning, offers, and potential reasons customers may hesitate to enquire.
• Plan landing page structures for Google Ads, Meta Ads, digital marketing campaigns, and other lead-generation activities.
• Map the complete user journey from advertisement or traffic source to landing page and final action, such as a phone call, WhatsApp enquiry, form submission, or booking.
• Develop landing page wireframes, content flow, section hierarchy, headlines, value propositions, offers, benefits, trust elements, testimonials, FAQs, and calls to action.
• Identify the information visitors need at each stage to understand the offer, build trust, overcome objections, and take the desired action.
• Prepare clear landing page strategy documents and structured page plans using Google Docs or similar tools before the design or development process begins.
• Present and explain the proposed landing page strategy to clients, communicate the reasoning behind key decisions, and incorporate feedback.
• Use AI tools to support research, content planning, user journey mapping, wireframing, and initial UI concepts where appropriate.
• Coordinate with designers, developers, content writers, and digital marketing teams to ensure the approved strategy is implemented correctly.
• Review landing pages for clarity, usability, content flow, mobile experience, trust signals, and conversion-focused elements.
• Suggest improvements based on campaign objectives, user behaviour, lead quality, conversion data, and client feedback.
• Maintain clear documentation of client requirements, approved plans, revisions, and implementation feedback.

Experience: Freshers and experienced candidates can apply. Experience in UX research, conversion rate optimization (CRO), landing page planning, digital marketing strategy, website content structuring, funnel planning, or AI-assisted design workflows will be an advantage.

Who Can Apply:

• Freshers interested in conversion strategy, user experience, landing page planning, and digital marketing.
• Candidates with experience in UX strategy, CRO, landing pages, funnel planning, or website content strategy.
• Candidates who can research businesses and audiences, understand campaign goals, and translate requirements into clear landing page plans.
• Candidates comfortable preparing structured documents, presenting ideas to clients, and explaining why specific page elements are needed.
• Candidates interested in using AI tools for research, content planning, wireframing, and UI concept development.

The ideal candidate should have strong research, analytical thinking, content structuring, problem-solving, and communication skills. The candidate must be able to think from the customer's perspective, plan user journeys around specific conversion goals, and explain strategies clearly to clients. This is primarily a strategy and planning role, not a conventional website designer or website developer position.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided

Ability to commute/relocate:

• Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person