Posted:1 month ago|
Platform:
On-site
Full Time
. Blogs – Craft long-form, keyword-rich blog content built on E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness).
. Category Descriptions – Write persuasive and structured product category descriptions that balance SEO and brand voice.
. Ad Copywriting (Occasional) – Deliver high-converting ad copies for performance campaigns on Meta, Google, and other platforms.
. Keyword Research Understanding: Ability to work with primary, secondary, and semantic keywords in a natural, effective way.
.SEO Writing Knowledge: Familiarity with on-page SEO best practices—keyword density, internal linking, meta tags, and readability.
.E-E-A-T Understanding:Proven ability to write authoritative, trustworthy content that meets modern SEO guidelines.
.Fashion Knowledge:
. Strong grasp of fashion terms, categories, and styles (e.g., co-ords, cargos, kurta sets).
.Awareness of current trends, seasonal changes, and Gen Z preferences.
.Strong Observational Skills:
.Can extract product USPs quickly and highlight them persuasively.
.Spots content inconsistencies, tone mismatches, and structural gaps.
.Content Structuring Expertise:
. Proficient in organizing content with proper headers, bullet points, CTAs, and flow.
.Understands content for different funnel stages (TOFU, MOFU, BOFU).
.Research & Benchmarking:
.Confident in analyzing competitor content and identifying gaps.
.Ability to use sources like Google Trends or Pinterest for content inspiration.
.Tone Versatility:*
.Capable of shifting tone based on context—informative blogs, sharp ad copy,
or casual Gen Z-friendly content.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Schedule:
Language:
Work Location: In person
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