Content Writer(Fashion+SEO focus)

0 years

2 - 3 Lacs

Posted:1 month ago| Platform: SimplyHired logo

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Skills Required

Work Mode

On-site

Job Type

Full Time

Job Description

. Blogs – Craft long-form, keyword-rich blog content built on E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness).

. Category Descriptions – Write persuasive and structured product category descriptions that balance SEO and brand voice.

. Ad Copywriting (Occasional) – Deliver high-converting ad copies for performance campaigns on Meta, Google, and other platforms.

. Keyword Research Understanding: Ability to work with primary, secondary, and semantic keywords in a natural, effective way.

.SEO Writing Knowledge: Familiarity with on-page SEO best practices—keyword density, internal linking, meta tags, and readability.

.E-E-A-T Understanding:Proven ability to write authoritative, trustworthy content that meets modern SEO guidelines.

.Fashion Knowledge:

. Strong grasp of fashion terms, categories, and styles (e.g., co-ords, cargos, kurta sets).

.Awareness of current trends, seasonal changes, and Gen Z preferences.

.Strong Observational Skills:

.Can extract product USPs quickly and highlight them persuasively.

.Spots content inconsistencies, tone mismatches, and structural gaps.

.Content Structuring Expertise:

. Proficient in organizing content with proper headers, bullet points, CTAs, and flow.

.Understands content for different funnel stages (TOFU, MOFU, BOFU).

.Research & Benchmarking:

.Confident in analyzing competitor content and identifying gaps.

.Ability to use sources like Google Trends or Pinterest for content inspiration.

.Tone Versatility:*

.Capable of shifting tone based on context—informative blogs, sharp ad copy,

or casual Gen Z-friendly content.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

  • Provident Fund

Schedule:

  • Day shift

Language:

  • Hindi (Preferred)
  • English (Preferred)

Work Location: In person

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