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Content Writer

Target Publications

1 - 2 years

Thane

Posted:10 hours ago

Job Description

Experience:

1-2 Years

Department:

Marketing department

Role:

Content writer

Job Summary

We are looking for a Content Writer with 1-2 years of experience to support our marketing, branding, campaign, and blog initiatives. The role will primarily focus on creating engaging promotional content, social media posts, campaign communication, and video scripts, along with writing and optimising blogs and news articles. The ideal candidate should have strong writing and research skills, an understanding of digital content and SEO, and the ability to manage multiple projects while maintaining brand consistency and meeting deadlines.

Key Responsibilities

1. Promotional, Social Media Brand Content

    • Write engaging content for

      social media posts, product promotions, branding initiatives, and marketing campaigns

      across platforms.
    • Develop content for

      digital campaigns, Meta ads, promotional creatives, and other marketing communication

      based on campaign objectives and target audiences.
    • Write video scripts for different formats, including promotional videos, product explainers, reels, and brand communication.
    • Adapt messaging, tone, and content formats to suit different audiences, platforms, and campaign requirements.
    • Contribute to developing and maintaining brand messaging frameworks to ensure consistency across communication.
    • Work with design, marketing, and other internal teams to translate briefs into clear and engaging content.

2. Blogs Research

    • Write and optimise SEO AEO-friendly blogs, articles, and education-related news content based on defined content objectives.
    • Support the execution of the blog strategy and content calendar, ensuring timely delivery and adherence to content requirements.
    • Monitor blog performance, search rankings, and relevant content metrics to identify opportunities for improvement.
    • Review and edit content developed by freelance writers to maintain quality, accuracy, SEO standards, and brand consistency.



Behavioural Competencies

    • Strong written and verbal communication skills, with attention to grammar, clarity, and tone.
    • Ability to understand briefs and translate objectives into relevant, audience-focused content.
    • Self-confidence, accountability, and the ability to work effectively under pressure.
    • Proactive approach to research, problem-solving, feedback, and continuous content improvement.
    • Willingness to learn and adapt to new content formats, tools, platforms, and writing styles.
    • Ability to collaborate effectively with cross-functional teams and incorporate feedback constructively.
    • Participation in training sessions, knowledge-sharing initiatives, and team activities.

Required Skills
blog writing communication time management Creative Thinking timely delivery Collaboration and Coordination

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

Skills Required

Product promotion Writing SEO Marketing campaigns Time Managements Blog writing Blogs Campaigns

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