Content Writer

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About the Role:

We are looking for a creative, research-oriented, and result-driven Content Writer who can turn complex financial topics into simple, engaging, and relatable content.

You will be responsible for developing creative concepts, writing compelling organic and meta ad scripts. From attention-grabbing hooks to impactful storytelling, your words should connect with the audience and communicate our services effectively.

Key Responsibilities

• Research and develop creative concepts and content ideas for marketing campaigns.
• Write engaging scripts for video ads, reels, UGC and promotional videos.
• Develop content for social media posts, carousels, landing pages, and other marketing collaterals.
• Simplify complex financial concepts into easy-to-understand and audience-friendly communication.
• Collaborate with designers, video editors, actors, and marketing teams to execute creative campaigns.
• Participate in brainstorming sessions and contribute fresh ideas for new campaigns.

• Stay updated with digital marketing trends, competitor strategies, and changing content formats.
• Refine content based on feedback, campaign objectives, and brand communication guidelines.

Skills & Qualifications

• Excellent command of English and Hindi/Hinglish.
• Strong creative thinking, storytelling, and copywriting skills.
• Ability to write attention-grabbing hooks and persuasive ad scripts.
• Good research and conceptualisation abilities.
• Understanding of social media platforms, especially Instagram and Facebook.
• Ability to simplify technical or finance-related topics into relatable content.
• Attention to detail and the ability to work within deadlines.
• Prior experience in advertising, digital marketing, or financial services content will be an added advantage.

Who Should Apply?

We are looking for someone who:

• Thinks beyond conventional ideas and brings creativity to the table.
• Understands audience psychology and knows what makes people stop scrolling.
• Can turn an ordinary topic into an interesting campaign idea.
• Enjoys experimenting with different content formats and storytelling styles.
• Takes ownership of ideas from research and scripting to final execution.

• Is curious, adaptable, and passionate about creating impactful content.

Ifi

Call or whatsapp: 7303115375