Content Writer & Strategist | Social Media Strategist

We are looking for a highly creative and strategic thinker to join our team as a Content Writer & Strategist + Social Media Strategist. This dual-role professional will be responsible for crafting compelling content and driving strategic growth across all digital platforms. You’ll play a key role in building brand voice, engaging our audience, and supporting marketing and business goals through storytelling, campaigns, and platform innovation.

Key Responsibilities:Content Writing & Strategy:

• Write engaging, high-quality content for blogs, websites, newsletters, landing pages, and campaigns.
• Develop content strategies that align with marketing objectives and target audience preferences.
• Create content calendars and maintain brand voice across all mediums.
• Conduct keyword research and SEO best practices to optimize web content.
• Collaborate with designers and video teams for multimedia content.
• Analyze performance metrics and continuously improve content effectiveness.

Social Media Strategy:

• Develop and execute a results-driven social media strategy across platforms (Instagram, LinkedIn, Twitter/X, Facebook, etc.).
• Manage content planning, publishing schedules, and audience engagement.
• Stay ahead of trends, platform updates, and competitors to innovate social campaigns.
• Collaborate with influencers or external partners when needed.
• Track KPIs (reach, engagement, followers, conversions) and report insights with actionable suggestions.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 3–6 years of experience in content creation, digital marketing, or social media strategy.
• Strong command of written English, storytelling, and copywriting techniques.
• Proficiency in tools like Canva, Hootsuite/Buffer, Meta Business Suite, Google Analytics, and SEO tools (Ahrefs, SEMrush).
• Creative mindset with an eye for design and detail.
• Ability to work independently and manage multiple projects with tight deadlines.

Nice to Have:

• Experience with performance marketing or email marketing campaigns.
• Basic knowledge of graphic/video editing tools (Canva, Adobe Suite, CapCut).
• Knowledge of current trends in healthcare, fintech, edtech, or e-commerce (as applicable).

Job Types: Part-time, Contractual / Temporary, Freelance

Pay: ₹11,217.78 - ₹42,852.90 per month

Experience:

• Content strategy: 3 years (Required)
• Social media marketing: 3 years (Required)

Work Location: Remote