Content Writer

Designation:

Location: Kolkata/Mumbai(Work From Office)

Required Skill set

• Proven content writing & strategy experience in B2B/IT industry.
• Strong SEO-optimized writing across blogs, ads, websites, social, email, whitepapers.
• Ability to write persuasive, conversion-focused copy in multiple formats.
• Strong research & analytical skills for market/competitor insights.
• Excellent editing, proofreading, and adaptability across platforms.
• Experience collaborating with design, SEO, marketing & product teams.
• Strong project & time management; ability to handle multiple projects.
• Excellent communication skills (written & verbal).
• Ability to work independently and in teams.
• Familiarity with LLMs, AEO & GEO concepts.

Job Responsibility

• Execute on the content production strategy that aligns with our brands vision and marketing objectives, driving significant engagement and sales leads.
• Research and write high-quality, SEO-optimized content across blog posts, landing pages, ads, website copy, whitepapers, outreach campaigns, social media, email marketing, influencer collaborations, etc.
• Craft persuasive, conversion-focused content that aligns with campaign goals and brand voice. In line with multi-format writing expectations.
• Conduct comprehensive market research and competitor analysis to pinpoint trends and audience preferences to generate fresh content ideas and fill content gaps.
• Edit and proofread content to ensure clarity, consistency, correct tone, grammar, and style.
• Adapt writing style for different platforms and audiences, shifting between long-form blog narratives and punchy ad or landing page copy.
• Collaborate with designers, SEO specialists, strategists, and marketers to align copy with branding, visual content, and campaign strategy.
• Work on multiple content projects simultaneously and meet deadlines.
• Collaborate closely with the designers, SEO specialists, strategists, product, marketing & analytics team, and stakeholders to align copy with branding, visual content, and campaign strategy.
• Experience in writing content for the B2B or IT industry.
• Experience in developing Content Strategies
• Strong Research capabilities
• Proofreading skills
• Excellent written and verbal communication skills
• Ability to work independently as well as collaboratively within a team
• Familiarity with LLMs and concepts such as AEO and GEO.