Content writer

About the Role:

BigMuscles Nutrition is looking for a creative and detail-oriented Content Writer

Responsibilities:

• Create high-quality written content for various platforms, including blogs, websites, social media, e-books, and more.
• Draft and edit copy for marketing and sales materials such as brochures, handouts, and leaflets.
• Contribute to the development and execution of a monthly content calendar.
• Regularly update and maintain website content to ensure accuracy and relevance.
• Support the PR team by drafting articles, press releases, and media announcements.
• Develop content for product demo videos, including scripting and messaging.
• Apply content optimization best practices, including strategic keyword usage for SEO.
• Write engaging copy for user communication, engagement, and education.
• Collaborate with cross-functional teams to gather information and ensure content accuracy.
• Brainstorm and contribute content marketing ideas to support broader campaigns and initiatives.

Requirements:

• 25 years of proven experience in content writing or copywriting.
• Strong writing skills with the ability to adapt tone and style across different formats.
• Demonstrated creative thinking and the ability to develop original content ideas.
• Excellent verbal and written communication skills.
• Detail-oriented with strong critical thinking and editing skills.
• Ability to collaborate effectively with individuals and cross-functional teams.
• Familiarity with keyword research, placement, and SEO best practices.
• Experience writing for the fitness, supplement, or health & wellness industry is a plus.